Name: Genovese Sweet Basil, Heirloom, Organic options available
Brand: Firefly Farm and Mercantile
SKU: Firefly_Sweet_Basil_25_FFMOC
Price: 3.00 USD
Availability: InStock

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Genovese Sweet Basil - Elevate your garden and kitchen with the gold standard of basil! 🌿🍃 Genovese Sweet Basil is the iconic Italian heirloom variety prized for its massive, tender leaves and unbeatable sweet, spicy aroma—perfect for authentic pesto alla genovese. Key Features Flavor Profile: Exceptionally sweet and aromatic with subtle clove notes; the true taste of Italy. Plant Habits: Vigorous grower reaching 18-24 inches tall and wide; bushy habit when pinched back. Leaves: Large (up to 4 inches), bright green, and glossy—ideal for fresh use or drying. Harvest: Continuous picking from midsummer; one plant yields pounds of leaves! Growing Tips Light & Soil: Full sun (6+ hours daily), rich, well-drained soil with pH 6.0-7.0. Planting: Sow seeds indoors 6-8 weeks before last frost or direct sow after danger of frost. Space 12 inches apart. Care: Water consistently (keep moist, not soggy); fertilize lightly every 4 weeks. Pinch flower buds to prolong leaf production. Zones: Annual in zones 2-11; grows fast in warm weather (ideal temps 70-85°F). Pests: Deer-resistant; watch for aphids (hose off or use neem oil). Culinary Stars Must-Try: Blend into pesto, caprese salads, pizza, pasta, or infused oils. Pro Tip: Harvest in the morning for peak flavor—freeze extras in ice cube trays with olive oil! Seeds germinate in 7-14 days (85%+ rate). Perfect for beginners and pros alike—stock up for balcony pots, herb gardens, or market sales! 🚀 "The backbone of Mediterranean cuisine—your customers will love growing their own Genovese!" Ready to add to your shop? Pair with tomato or pepper seeds for combo packs! 🌱 Hailing from the sun-kissed hills of Italy's Liguria region! 🌍🍝 Genovese Sweet Basil gets its name from Genoa (Genova), the coastal city famous for its vibrant markets and culinary heritage. This heirloom variety has been cultivated there for centuries, becoming the gold standard for authentic Italian cuisine. Historical Roots Italian Selection: While sweet basil (Ocimum basilicum) originated in India and Southeast Asia over 5,000 years ago (spreading via ancient trade routes to the Mediterranean), the 'Genovese' cultivar was specifically developed and perfected in Italy. Ligurian Legacy: By the 19th century (and likely earlier), it was the preferred strain around Genoa. Farmers selected for its large leaves, intense aroma, and pest resistance—ideal for the region's pesto tradition. Pesto Fame: In 2007, the EU granted PDO (Protected Designation of Origin) status to Pesto alla Genovese, mandating Genovese basil from Liguria for the real deal. 📜 Fun Fact "Introduced to Europe by Romans, but Genoa made it legendary—today, it's grown worldwide but shines brightest in Italian soil!"

Genovese Sweet Basil - Elevate your garden and kitchen with the gold standard of basil! 🌿🍃 Genovese Sweet Basil is the iconic Italian heirloom variety prized for its massive, tender leaves and unbeatable sweet, spicy aroma—perfect for authentic pesto alla genovese.
<ul>
<li>
<h3 data-line="10" id="Key Features">Key Features</h3>
<ul data-line="11">
<li data-line="11">
Flavor Profile: Exceptionally sweet and aromatic with subtle clove notes; the true taste of Italy.</li>
<li data-line="12">
Plant Habits: Vigorous grower reaching 18-24 inches tall and wide; bushy habit when pinched back.</li>
<li data-line="13">
Leaves: Large (up to 4 inches), bright green, and glossy—ideal for fresh use or drying.</li>
<li data-line="14">
Harvest: Continuous picking from midsummer; one plant yields pounds of leaves!</li>
</ul>
<h3 data-line="16" id="Growing Tips"></h3>
</li>
<li>
<h3 data-line="16" id="Growing Tips">Growing Tips</h3>
<ul data-line="17">
<li data-line="17">
Light &amp; Soil: Full sun (6+ hours daily), rich, well-drained soil with pH 6.0-7.0.</li>
<li data-line="18">
Planting: Sow seeds indoors 6-8 weeks before last frost or direct sow after danger of frost. Space 12 inches apart.</li>
<li data-line="19">
Care: Water consistently (keep moist, not soggy); fertilize lightly every 4 weeks. Pinch flower buds to prolong leaf production.</li>
<li data-line="20">
Zones: Annual in zones 2-11; grows fast in warm weather (ideal temps 70-85°F).</li>
<li data-line="21">
Pests: Deer-resistant; watch for aphids (hose off or use neem oil).</li>
</ul>
<h3 data-line="23" id="Culinary Stars"></h3>
</li>
<li>
<h3 data-line="23" id="Culinary Stars">Culinary Stars</h3>
<ul data-line="24">
<li data-line="24">
Must-Try: Blend into pesto, caprese salads, pizza, pasta, or infused oils.</li>
<li data-line="25">
Pro Tip: Harvest in the morning for peak flavor—freeze extras in ice cube trays with olive oil!</li>
</ul>
 
</li>
<li>
Seeds germinate in 7-14 days (85%+ rate). Perfect for beginners and pros alike—stock up for balcony pots, herb gardens, or market sales! 🚀
<blockquote data-line="29">
"The backbone of Mediterranean cuisine—your customers will love growing their own Genovese!"
</blockquote>
Ready to add to your shop? Pair with tomato or pepper seeds for combo packs! 🌱
</li>
</ul>
Hailing from the sun-kissed hills of Italy's Liguria region! 🌍🍝 Genovese Sweet Basil gets its name from Genoa (Genova), the coastal city famous for its vibrant markets and culinary heritage. This heirloom variety has been cultivated there for centuries, becoming the gold standard for authentic Italian cuisine.
<h3 data-line="10" id="Historical Roots">Historical Roots</h3>
<ul data-line="11">
<li data-line="11">
Italian Selection: While sweet basil (Ocimum basilicum) originated in India and Southeast Asia over 5,000 years ago (spreading via ancient trade routes to the Mediterranean), the 'Genovese' cultivar was specifically developed and perfected in Italy.</li>
<li data-line="12">
Ligurian Legacy: By the 19th century (and likely earlier), it was the preferred strain around Genoa. Farmers selected for its large leaves, intense aroma, and pest resistance—ideal for the region's pesto tradition.</li>
<li data-line="13">
Pesto Fame: In 2007, the EU granted PDO (Protected Designation of Origin) status to Pesto alla Genovese, mandating Genovese basil from Liguria for the real deal. 📜</li>
</ul>
<h3 data-line="15" id="Fun Fact">Fun Fact</h3>
<blockquote data-line="16">
"Introduced to Europe by Romans, but Genoa made it legendary—today, it's grown worldwide but shines brightest in Italian soil!"
</blockquote>

Genovese Sweet Basil, Heirloom, Organic options available

Firefly Farm  40 Organic Seeds

Firefly Farm 100 Organic Seeds

Firefly Farm 100 Seeds

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Our mailing address is Firefly Farm &amp; Mercantile 27960 Market Rd, Cashton, WI 54619 and our phone number is 608-632-5914
Our store is open most Saturdays or by appointment.&nbsp;

CONTACT INFORMATION

Privacy policy
<ol>
<li>Introduction.</li>
<ol>
<li>Web Site Owner.&nbsp;Firefly Farm &amp; Mercantile (referred to herein as either “Company,” “we,” “us,” or “our”) is the owner of this website (the “Site”). We can be contacted by mail at Firefly Farm &amp; Mercantile, LLC, 27960 Market Rd, Cashton, WI 54619 or by e-mail at&nbsp;<a href="mailto:andre@fireflyfarmandmercantile.com">andre@fireflyfarmandmercantile.com</a>. This online privacy notice discloses the Company’s information practices for this Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the information is shared.</li>
<li>Web Site Visits.&nbsp;In general, you can visit on the Site without revealing any personal information. We may keep track of the domains from which people visit us, in which case we would analyze the data gathered from the site visits for trends and statistics, and then we would discard the gathered data.</li>
<li>Web Site Transactions.&nbsp;At times, the Company will need personal information regarding a customer or a prospect. For example, to process an order or provide a subscription, we may need to know a customer's name, mailing address, e-mail address and credit card details. It is our intent to inform you now before we collect personal information, such as user's name and/or address on the Internet. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.</li>
</ol>
<li>Personal Information That May Be Collected.</li>
<ol>
<li>Identifying Information.&nbsp;In order to make a purchase, the Company will request a user to provide certain personal identifying information, which may include: name, postal address, e-mail address, telephone number, facsimile number, method of payment, and, if applicable, credit card number. We may request additional information necessary to establish and maintain customer's account.</li>
<li>Service Quality Monitoring.&nbsp;Some transactions on the Site may require a customer to telephone the Company, or the Company to call the customer. We will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is our practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.</li>
<li>Information from Children.&nbsp;The Company does not sell products or services for purchase by children, and will not collect or post information from a child under the age of 18 without the involvement of a parent or guardian. The Company does not use personally identifying information collected from children for marketing or promotional purposes, and does not disclose such information to any third party for any purpose whatsoever.</li>
<li>Lost or Stolen Information.&nbsp;If a customer's password is lost or stolen, the customer should promptly notify the Company in order to enable us to cancel the lost or stolen information and to update its records with a changed password. We do not have access for credit cards used for transactions as they are on a secured platform hosted by Shopify.</li>
<li>Chat Rooms, Forums and Bulletin Boards.&nbsp;If customer participates in a Company chat room, discussion forum, or posts messages to a Company bulletin board, customer should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside the Company, who have access to that chat room, forum or bulletin board. Some individual Company chat rooms, forums or bulletin boards have additional rules and conditions regarding participation. Also, participant's expressed opinion is his or her own and should not be considered as reflecting the opinion of the Company.</li>
<li>Links to Other Websites.&nbsp;Our Site may contain links to other web sites. We are not responsible for the privacy practices or the content of those other websites.</li>
</ol>
<li>Uses Made of the Information.</li>
<ol>
<li>Limited Uses Identified.&nbsp;Without customer's prior consent, the Company will not use your personal identifiable information for any purpose other than that for which it is submitted. We use personal identifiable information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. We also process billing and business requests related to Site participation.</li>
<li>Marketing Uses.&nbsp;Unless customer marks an "x" on the opt-out option box herein provided, the Company reserves the right to provide customer via email with information about the Site, our products and services, and related information in which customer has indicated an interest. Through our agents we will market to current and potential customers through Google, Facebook, Instagram, and Email.</li>
<li>Stored Information Uses.&nbsp;The Company stores and retains the information provided by customers. This information is used to compile a customer’s purchase history in order to enable us to recommend products, services, or special offers that would be of interest to a customer. Stored information is also used by us and/or our agents: to support customer interaction with the Site; to deliver customer purchases; and/or to contact customer again about our other services and products.</li>
<li>Online Advertising.&nbsp;Some companies that help the Company deliver interactive on-line advertising, such as banner ads, may collect and use information about our customers to help us better understand the types of advertising or promotions that are most appealing to our customers. After it is collected the information is aggregated so it is not identifiable to a specific individual.</li>
</ol>
<li>Disclosure of the Information.</li>
<ol>
<li>Within Corporate Organization.&nbsp;The Company works with other companies, including manufacturers and shippers from around the world. We may share your personal information within our corporate organization and with our manufacturers and shippers, and may transfer the information to countries in the world where we conduct business. Some countries may provide less legal protection for customer personal information. In such countries we will still handle customer personal information in the manner describe herein.</li>
<li>Mergers and Acquisitions.&nbsp;Circumstances may arise where for business reasons, we decide to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is our practice to seek appropriate protection for information in these types of transactions.</li>
<li>Agents.&nbsp;The Company employs or engages other companies and individuals to perform business functions on our behalf. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services.</li>
<li>Affiliated Businesses.&nbsp;The Company works closely with affiliated businesses operating web site stores, providing services or selling products on each other's websites. These businesses identify themselves to customers. Customer information related to a transaction with an affiliated business is shared with that affiliated business.</li>
<li>Marketing Analysis by Third Parties.&nbsp;The Company reserves the right to disclose to third parties personal information about customers for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer.</li>
<li>Disclosure to Governmental Authorities.&nbsp;Under certain circumstances, personal information may be subject to disclosure pursuant to a judicial or other government subpoenas, warrants or orders.</li>
</ol>
<li>Use of Computer Tracking Technologies.</li>
<ol>
<li>No Tracking of Personal Information.&nbsp;The Site is not set up to track, collect or distribute personal information not entered by visitors. Through the Site access logs we do collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying Site usage data, such as the number of hits and visits to our Site. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.</li>
<li>Use of Cookies.&nbsp;The Company, or its third party vendors, collects non-identifiable and personal information through the use of various technologies, including "cookies". A cookie is an alphanumeric identifier that a website can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by the Company or its third party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, some websites may not then work properly.</li>
<li>Use of Web Technologies.&nbsp;The Company may also use web beacons or other&nbsp;&nbsp;technologies to better tailor the Site to provide better customer service. If these beacons or technologies are in use, when a visitor accesses these pages of the Site, a non-identifiable notice of that visit is generated which may be processed by Company or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer's visits to these pages, customer can set its browser to turn off cookies; however, web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.</li>
<li>Collection of Non-Identifiable Information.&nbsp;The Company may collect non-identifiable information from user visits to the Site in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on the Site; website and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data." We or our contractors may use this data to analyze trends and statistics.</li>
<li>Collection of Personal Information.&nbsp;The Company collects personal identifying information from customer during a transaction. We may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help us understand trends and patterns. This information is not reviewed at an individual level.</li>
</ol>
<li>Information Security.</li>
<ol>
<li>No Liability for Acts of Third Parties.&nbsp;&nbsp;The Company will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, we shall not be liable for unauthorized disclosure of personal information due to no fault of the Company including, but not limited to, errors in transmission and unauthorized acts of our employees, independent contractors or other third parties.</li>
</ol>
<li>Privacy Policy Changes and Opt-Out Rights.</li>
<ol>
<li>Changes to Privacy Policy.&nbsp;This privacy notice was last updated on the date set forth at the end of the policy. The Company reserves the right to change or update our privacy policy statement at any time by posting the modified policy. Any such modifications shall be effective immediately. You can view the most recent version of these terms at any time at Fireflyfarmandmercantile.com. Each use by you shall constitute and be deemed your unconditional acceptance of this Agreement, unless you have clicked the “x” on the opt-out option box herein.</li>
<li>Opt-Out Right.&nbsp;Customer and/or prospective customer has the right at any time to cease permitting personal information to be collected, used or disclosed by the Company and/or by any third parties with whom we have shared and/or transferred such personal information. Right of cancellation may be exercised by contacting us via e-mail, telephone or certified mail. After processing the cancellation, we will delete customer or prospective customer's personal information from its data base.</li>
</ol>
<li>Access Rights to Data.</li>
<ol>
<li>Information Maintained by Us.&nbsp;Upon customer's request, the Company will provide a reasonable description of customer's personally identifiable information that we maintain in our data bank. The Company can be contacted by e-mail at&nbsp;andre@fireflyfarmandmercantile.com or 27960 Market Rd, Cashton, WI 54619.</li>
<li>Corrections and Changes to Personal Information.&nbsp;Help us to keep customer personal information accurate. If customer's personal information changes, or if customer notes an error upon review of customer information that we have on file, please promptly e-mail us at&nbsp;[Email address]&nbsp;and provide the new or correct information.</li>
</ol>
<li>Accountability.</li>
<ol>
<li>Questions, Problems and Complaints.&nbsp;If you have a question about this policy statement, or a complaint about the Company’s compliance with this privacy policy, you may contact us by e-mail&nbsp;andre@fireflyfarmandmercantile.com</li>
<li>Terms of Use.&nbsp;If customer chooses make a purchase of goods or services from the Company via the Site, customer's action is hereby deemed acceptance of the Company’s practices described in this policy statement. Any dispute over privacy between customer and the Company is subject to the provisions of this notice and to our Website Terms of Use and our Terms and Conditions of Online Sales each of which is hereby incorporated herein and which can be found on our home page at&nbsp;Fireflyfarmandmercantile.com.&nbsp;</li>
</ol>
</ol>
&nbsp;

PRIVACY POLICY

If for any reason you are not happy with a purchase, please email us at andre@fireflyfarmandmercantile.com so we can assist.&nbsp; We do provide refunds up to 10 days of you receiving merchandise. We may ask for the product to be returned to be eligible for a refund. We do not do refunds for shipping unless it is something we feel we could have done better. Carriers often don’t deliver based on their own timelines but you can always pick up at our garden shop too. Unlike most online garden online retailers we have a business location too, so come in out and visit our farm.

REFUND POLICY

Shipping Policy: 
Seasonal Availability: We typically have more than one season of products available to order.&nbsp; We separate these at time of fulfillment. Shipping is typically collected for the shipment leaving the soonest.&nbsp; If you have a small number of seeds, we can ship that Business 1st Class for a fee under $3 but it will not have tracking. For other items ordered that will come later like pre-ordered items, we will send you a shipping invoice to pay before your merchandise arrives.&nbsp; &nbsp;You can email us at Andre@fireflyfarmandmercantile.com and we can help.&nbsp;
Pre-calculated weights:
Sometimes the products purchased may weigh more or less than the calculated shipping rate. We try our best to determine the weights based on current and past inventory.&nbsp; We do provide refunds proactively and will communicate accordingly.&nbsp;
We try our best to offer the right services for you at checkout. If we see an opportunity for a more desirable service we will reach out to you. Please ensure we have a good contact number or email&nbsp; so we can do so.&nbsp;
United States Postal Service and UPS services go out Monday through Friday. This allows us to ensure we provide a quality product at a reasonable rate. Any delivery times are just estimates from the carrier once they receive the package. We cannot change this due to Shopify’s policy. I would if I could as it can lead to some confusion.
We are a small garden shop and have very little pull with any carrier (and seriously who really does with USPS or any other). For the most part UPS timelines have been the most consistent. But there are not delivery dates but days your package will be in transit once we drop it off. In average we take 1-4 business days to fulfill orders and then the carrier’s approximate shipping times are added to that.&nbsp;

SHIPPING POLICY

We accept various forms for payment. Currently we accept Visa, Mastercard, Discover, and American Express as well as Google Pay and Shop Pay.
We strive to deliver on what we say we are going to do. Pre-orders are orders that are being taken without inventory on hand. The advantage is you get a great price, but sometimes crops just don't yield what is expected. We will use many different suppliers to fulfill your orders as best as possible. We won't substitute without your permission so please make sure you leave your best contact information so we can reach out to you. On occasion if unable to reach you, we will simply send the substitute product but you are welcome to call us once receiving it and letting us know you’d like a refund on it.

TERMS OF SERVICE

Firefly Farms & Mercantile

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Genovese Sweet Basil, Heirloom, Organic options available

Key Features

Genovese Sweet Basil, Heirloom, Organic options available Reviews

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