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Our eclectic store combines our passions for gardening, movie film, wonderful artwork and healthy eating. We supply garden bulbs for all seasons, tulips, daffodils, begonias, dahlias and more. We supply movie film supplies for 16mm, 8mm and Super 8. 

Basil - Firefly Farms & Mercantile

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Genovese Sweet Basil - Elevate your garden and kitchen with the gold standard of basil! 🌿🍃 Genovese Sweet Basil is the iconic Italian heirloom variety prized for its massive, tender leaves and unbeatable sweet, spicy aroma—perfect for authentic pesto alla genovese. Key Features Flavor Profile: Exceptionally sweet and aromatic with subtle clove notes; the true taste of Italy. Plant Habits: Vigorous grower reaching 18-24 inches tall and wide; bushy habit when pinched back. Leaves: Large (up to 4 inches), bright green, and glossy—ideal for fresh use or drying. Harvest: Continuous picking from midsummer; one plant yields pounds of leaves! Growing Tips Light & Soil: Full sun (6+ hours daily), rich, well-drained soil with pH 6.0-7.0. Planting: Sow seeds indoors 6-8 weeks before last frost or direct sow after danger of frost. Space 12 inches apart. Care: Water consistently (keep moist, not soggy); fertilize lightly every 4 weeks. Pinch flower buds to prolong leaf production. Zones: Annual in zones 2-11; grows fast in warm weather (ideal temps 70-85°F). Pests: Deer-resistant; watch for aphids (hose off or use neem oil). Culinary Stars Must-Try: Blend into pesto, caprese salads, pizza, pasta, or infused oils. Pro Tip: Harvest in the morning for peak flavor—freeze extras in ice cube trays with olive oil! Seeds germinate in 7-14 days (85%+ rate). Perfect for beginners and pros alike—stock up for balcony pots, herb gardens, or market sales! 🚀 "The backbone of Mediterranean cuisine—your customers will love growing their own Genovese!" Ready to add to your shop? Pair with tomato or pepper seeds for combo packs! 🌱 Hailing from the sun-kissed hills of Italy's Liguria region! 🌍🍝 Genovese Sweet Basil gets its name from Genoa (Genova), the coastal city famous for its vibrant markets and culinary heritage. This heirloom variety has been cultivated there for centuries, becoming the gold standard for authentic Italian cuisine. Historical Roots Italian Selection: While sweet basil (Ocimum basilicum) originated in India and Southeast Asia over 5,000 years ago (spreading via ancient trade routes to the Mediterranean), the 'Genovese' cultivar was specifically developed and perfected in Italy. Ligurian Legacy: By the 19th century (and likely earlier), it was the preferred strain around Genoa. Farmers selected for its large leaves, intense aroma, and pest resistance—ideal for the region's pesto tradition. Pesto Fame: In 2007, the EU granted PDO (Protected Designation of Origin) status to Pesto alla Genovese, mandating Genovese basil from Liguria for the real deal. 📜 Fun Fact "Introduced to Europe by Romans, but Genoa made it legendary—today, it's grown worldwide but shines brightest in Italian soil!"

Genovese Sweet Basil - Elevate your garden and kitchen with the gold standard of basil! 🌿🍃 Genovese Sweet Basil is the iconic Italian heirloom variety prized for its massive, tender leaves and unbeatable sweet, spicy aroma—perfect for authentic pesto alla genovese.
<ul>
<li>
<h3 data-line="10" id="Key Features">Key Features</h3>
<ul data-line="11">
<li data-line="11">
Flavor Profile: Exceptionally sweet and aromatic with subtle clove notes; the true taste of Italy.</li>
<li data-line="12">
Plant Habits: Vigorous grower reaching 18-24 inches tall and wide; bushy habit when pinched back.</li>
<li data-line="13">
Leaves: Large (up to 4 inches), bright green, and glossy—ideal for fresh use or drying.</li>
<li data-line="14">
Harvest: Continuous picking from midsummer; one plant yields pounds of leaves!</li>
</ul>
<h3 data-line="16" id="Growing Tips"></h3>
</li>
<li>
<h3 data-line="16" id="Growing Tips">Growing Tips</h3>
<ul data-line="17">
<li data-line="17">
Light &amp; Soil: Full sun (6+ hours daily), rich, well-drained soil with pH 6.0-7.0.</li>
<li data-line="18">
Planting: Sow seeds indoors 6-8 weeks before last frost or direct sow after danger of frost. Space 12 inches apart.</li>
<li data-line="19">
Care: Water consistently (keep moist, not soggy); fertilize lightly every 4 weeks. Pinch flower buds to prolong leaf production.</li>
<li data-line="20">
Zones: Annual in zones 2-11; grows fast in warm weather (ideal temps 70-85°F).</li>
<li data-line="21">
Pests: Deer-resistant; watch for aphids (hose off or use neem oil).</li>
</ul>
<h3 data-line="23" id="Culinary Stars"></h3>
</li>
<li>
<h3 data-line="23" id="Culinary Stars">Culinary Stars</h3>
<ul data-line="24">
<li data-line="24">
Must-Try: Blend into pesto, caprese salads, pizza, pasta, or infused oils.</li>
<li data-line="25">
Pro Tip: Harvest in the morning for peak flavor—freeze extras in ice cube trays with olive oil!</li>
</ul>
 
</li>
<li>
Seeds germinate in 7-14 days (85%+ rate). Perfect for beginners and pros alike—stock up for balcony pots, herb gardens, or market sales! 🚀
<blockquote data-line="29">
"The backbone of Mediterranean cuisine—your customers will love growing their own Genovese!"
</blockquote>
Ready to add to your shop? Pair with tomato or pepper seeds for combo packs! 🌱
</li>
</ul>
Hailing from the sun-kissed hills of Italy's Liguria region! 🌍🍝 Genovese Sweet Basil gets its name from Genoa (Genova), the coastal city famous for its vibrant markets and culinary heritage. This heirloom variety has been cultivated there for centuries, becoming the gold standard for authentic Italian cuisine.
<h3 data-line="10" id="Historical Roots">Historical Roots</h3>
<ul data-line="11">
<li data-line="11">
Italian Selection: While sweet basil (Ocimum basilicum) originated in India and Southeast Asia over 5,000 years ago (spreading via ancient trade routes to the Mediterranean), the 'Genovese' cultivar was specifically developed and perfected in Italy.</li>
<li data-line="12">
Ligurian Legacy: By the 19th century (and likely earlier), it was the preferred strain around Genoa. Farmers selected for its large leaves, intense aroma, and pest resistance—ideal for the region's pesto tradition.</li>
<li data-line="13">
Pesto Fame: In 2007, the EU granted PDO (Protected Designation of Origin) status to Pesto alla Genovese, mandating Genovese basil from Liguria for the real deal. 📜</li>
</ul>
<h3 data-line="15" id="Fun Fact">Fun Fact</h3>
<blockquote data-line="16">
"Introduced to Europe by Romans, but Genoa made it legendary—today, it's grown worldwide but shines brightest in Italian soil!"
</blockquote>

Genovese Sweet Basil, Heirloom, Organic options available

Firefly Farm  40 Organic Seeds

Firefly Farm 100 Organic Seeds

Firefly Farm 100 Seeds

The Seed Savers Exchange - Forms a perfect 12-18" globe bush with very small thin leaves. Intense sweet basil scent with spicy flavor, slow to go to seed. Ideal for containers or as borders in gardens. Very uniform strain. Annual. Characteristics: Organic Annual plants Plants grow to a 12-18 inch globe with thin leaves Great for container and ornamental plantings 250 Seeds Instructions - Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Direct Seed 1/8" deep Germination 5-30 days Thin 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability.

The Seed Savers Exchange - Forms a perfect 12-18" globe bush with very small thin leaves. Intense sweet basil scent with spicy flavor, slow to go to seed. Ideal for containers or as borders in gardens. Very uniform strain. Annual.
Characteristics: 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Plants grow to a 12-18 inch globe with thin leaves</li>
<li>Great for container and ornamental plantings</li>
<li>250 Seeds</li>
</ul>
Instructions - Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
Direct Seed 1/8" deep
Germination 5-30 days
Thin 4-6" apart
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability.

Globe Basil, Greek Basil, Organic

Default Title

One of our favorites! The large and flavorful leaves are great in pestos and salads. The Seed Savers Exchange - A lettuce-leaf strain, this tall basil grows 24-30" and produces a steady crop of large, lush leaves, if its flowers are pinched off regularly. The basil comes from longtime Seed Savers Exchange member and advisor David Cavagnaro, who received it from Jana Muhar, who collected the seeds while living on the Greek island of Naxos. Annual. Characteristics: Organic Annual plants Plants will grow to 24-30 inches 250 Seeds Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow indoors 8-10 weeks before planting Germination 10-15 days Plant 12-24" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability. Lettuce leaf basil is shown in the picture

One of our favorites! The large and flavorful leaves are great in pestos and salads. 
The Seed Savers Exchange - A lettuce-leaf strain, this tall basil grows 24-30" and produces a steady crop of large, lush leaves, if its flowers are pinched off regularly. The basil comes from longtime Seed Savers Exchange member and advisor David Cavagnaro, who received it from Jana Muhar, who collected the seeds while living on the Greek island of Naxos. Annual.
Characteristics: 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Plants will grow to 24-30 inches</li>
<li>250 Seeds</li>
</ul>
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
Sow indoors 8-10 weeks before planting
Germination 10-15 days
Plant 12-24" apart
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability. Lettuce leaf basil is shown in the picture

Isle of Naxos Basil, Organic

Tulsi has long been used as a drinking tea and culinary purposes. It goes by Holy Basil, Kapoor Basil, and many other variations. It is beloved by pollinators and readily self seeds in the garden. We planted in 2019 in our herb garden and haven’t had to plant it since. The seeds are easily saved and can be gifted to friends and family. Tea can be served hot or it can be served cold. We like it chilled and we do sell it to restaurants to be used as tea throughout the Driftless region where we live. Tulsi has been used for thousands of years in Ayurveda, which views it as an elixir of life. Considered to be an adaption, Tulsi is believed to be helpful in adapting the body to stress and other processes. Annual plant, but self seeds readily Organic and Open-Pollinated Plants grow to 12-20 inches tall A Medicinal Herb Plant in Full Sun 50 Seeds Instructions - Instructions - Sow seeds indoors on surface of soil. Transplant outdoors in early spring just before last frost. Sow indoors 6 weeks before the last frost (or feel free to sow outside if you have 100 days of frost free weather) Germination 7-14 days Plant 8" apart

Tulsi has long been used as a drinking tea and culinary purposes. It goes by Holy Basil, Kapoor Basil, and many other variations. It is beloved by pollinators and readily self seeds in the garden. We planted in 2019 in our herb garden and haven’t had to plant it since. The seeds are easily saved and can be gifted to friends and family.  
Tea can be served hot or it can be served cold. We like it chilled and we do sell it to restaurants to be used as tea throughout the Driftless region where we live. 
 Tulsi has been used for thousands of years in Ayurveda, which views it as an elixir of life. Considered to be an adaption, Tulsi is believed to be helpful in adapting the body to stress and other processes.
<ul>
<li>Annual plant, but self seeds readily</li>
<li>Organic and Open-Pollinated </li>
<li>Plants grow to 12-20 inches tall</li>
<li>A Medicinal Herb</li>
<li>Plant in Full Sun</li>
<li>50 Seeds</li>
</ul>
Instructions - Instructions - Sow seeds indoors on surface of soil. Transplant outdoors in early spring just before last frost.
Sow indoors 6 weeks before the last frost (or feel free to sow outside if you have 100 days of frost free weather)
Germination 7-14 days
Plant 8" apart

Tulsi (Holy Basil), Ancient Heirloom, Organic, area

Seed Exchange - This classic large-leaved Italian sweet basil, prized for its flavor and heady aroma, is a top pick for many cooks when making pesto. Fragrant plants grow 18-24" and produce densely branched plants when pinched back regularly. Can be chopped and frozen in olive oil for winter use. Annual. Organic Annual plants Plants grow to 12-18 inches tall Green leaves, purple stalks and blossoms Spicy, anise scent and flavor Instructions - Spicy anise-clove scent and flavor. Most commonly used in Thai or Vietnamese cooking. Attractive plants are 12-18" tall with medium green leaves and purple stems and blossoms. Good for container gardening. Annual. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Seed Exchange - This classic large-leaved Italian sweet basil, prized for its flavor and heady aroma, is a top pick for many cooks when making pesto. Fragrant plants grow 18-24" and produce densely branched plants when pinched back regularly. Can be chopped and frozen in olive oil for winter use. Annual. 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Plants grow to 12-18 inches tall</li>
<li>Green leaves, purple stalks and blossoms</li>
<li>Spicy, anise scent and flavor</li>
</ul>
Instructions - Spicy anise-clove scent and flavor. Most commonly used in Thai or Vietnamese cooking. Attractive plants are 12-18" tall with medium green leaves and purple stems and blossoms. Good for container gardening. Annual.
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Thai Basil, Heirloom, Organic

Narrow leaf basil from Southeast Asia with delightfully strong aroma and lemony flavor. Hugh Mowing Organic Seeds - Delicious with fish and in salad dressings. Flowering stalks can be added to bouquets to lend a wonderful lemony fragrance. A smaller-leaf variety, reaching 15" tall. Organic & Open-Pollinated Specialty variety Nice bouquet flower Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Narrow leaf basil from Southeast Asia with delightfully strong aroma and lemony flavor.
Hugh Mowing Organic Seeds - Delicious with fish and in salad dressings. Flowering stalks can be added to bouquets to lend a wonderful lemony fragrance. A smaller-leaf variety, reaching 15" tall. 
<ul>
<li>Organic &amp; Open-Pollinated</li>
<li>Specialty variety</li>
<li>Nice bouquet flower</li>
</ul>
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Lemon Basil, Heirloom, Organic

Exotic clove-licorice flavor perfect in Thai cuisine. Seed Exchange - Lovely potted herb, edible bedding plant and cut flower for floral arrangements. Gorgeous narrow green leaves with vivid dark purple stems and blossoms; adored by bees. Leaves are 2" long and plants reach 12-18" tall Organic Annual plants Compact habit Edible and ornamental Instructions - Spicy anise-clove licorice scent and flavor. Most commonly used in Thai or Vietnamese cooking. Attractive plants are 12-18" tall with medium green leaves and purple stems and blossoms. Good for container gardening. Annual. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Exotic clove-licorice flavor perfect in Thai cuisine.
Seed Exchange - Lovely potted herb, edible bedding plant and cut flower for floral arrangements. Gorgeous narrow green leaves with vivid dark purple stems and blossoms; adored by bees. Leaves are 2" long and plants reach 12-18" tall 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Compact habit</li>
<li>Edible and ornamental</li>
</ul>
Instructions - Spicy anise-clove licorice scent and flavor. Most commonly used in Thai or Vietnamese cooking. Attractive plants are 12-18" tall with medium green leaves and purple stems and blossoms. Good for container gardening. Annual.
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Sweet Thai Basil, Heirloom, Organic

The Seed Savers Exchange -Beautiful lilac flowers with dark red stems. Excellent contrast with green basil. Spectacular as a garnish, in salads, or for adding color to basil vinegar. Very uniform, all purple Italian strain. Annual. (O. basilicum) Characteristics: Organic Annual plants Plants grow to 12-18 inches Beautiful lilac flowers and dark purple leaves 150 seeds Instructions - Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Direct Seed: 1/8" Deep Germination: 5-30 Days Plant Outdoors Thin: 4-6" Apart Light: Full Sun Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

The Seed Savers Exchange -Beautiful lilac flowers with dark red stems. Excellent contrast with green basil. Spectacular as a garnish, in salads, or for adding color to basil vinegar. Very uniform, all purple Italian strain. Annual.  (O. basilicum) 
Characteristics: 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Plants grow to 12-18 inches</li>
<li>Beautiful lilac flowers and dark purple leaves</li>
<li>150 seeds </li>
</ul>
Instructions -
<meta charset="utf-8">
Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. 
<meta charset="utf-8"><meta charset="utf-8">
Direct Seed: 1/8" Deep
<meta charset="utf-8"><meta charset="utf-8">
Germination: 5-30 Days
<meta charset="utf-8"><meta charset="utf-8">
Plant Outdoors Thin: 4-6" Apart 
<meta charset="utf-8"><meta charset="utf-8">
Light: Full Sun
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Purple Dark Opal Basil Herb, Organic

The Seed Savers Exchange - There’s more than one reason that ‘Tulsi’ (or holy) basil—considered a sacred plant in the Hindu religion—has been widely cultivated for millennia. It boasts an enticing clove-like aroma, grows fast, tolerates frost well, and is reputed to combat stress and boost the immune system. This versatile herb can be eaten fresh, dried, or made into tea. The green-leafed plants have a bush growing habit. 70-90 days. Characteristics: Enticing clove-like aroma Annual plants Plants will grow to 18-24 inches Can be used fresh, dried, or made into tea 50 seeds Instructions - Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Direct Seed: 1/8" Deep Germination: 5-30 Days Plant Outdoors Thin: 4-6" Apart Light: Full Sun Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

The Seed Savers Exchange -
<meta charset="utf-8">
There’s more than one reason that ‘Tulsi’ (or holy) basil—considered a sacred plant in the Hindu religion—has been widely cultivated for millennia. It boasts an enticing clove-like aroma, grows fast, tolerates frost well, and is reputed to combat stress and boost the immune system. This versatile herb can be eaten fresh, dried, or made into tea. The green-leafed plants have a bush growing habit. 70-90 days.
Characteristics: 
<ul>
<li>Enticing clove-like aroma</li>
<li>Annual plants</li>
<li>Plants will grow to 18-24 inches</li>
<li>Can be used fresh, dried, or made into tea</li>
<li>50 seeds </li>
</ul>
Instructions -
<meta charset="utf-8">
Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. 
<meta charset="utf-8">
Direct Seed: 1/8" Deep
<meta charset="utf-8"><meta charset="utf-8"><meta charset="utf-8">
Germination: 5-30 Days 
<meta charset="utf-8"><meta charset="utf-8">
Plant Outdoors
<meta charset="utf-8">
Thin: 4-6" Apart
<meta charset="utf-8"><meta charset="utf-8">
Light: Full Sun
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Green Leaf Tulsi Basil Herb, An Ancient Heirloom

The Seed Savers Exchange - (O. americanum) Zesty lime flavor and aroma. Delicious in salads, salsa, and fish and chicken dishes. Compact, mounding plants average 20" in height. More heat tolerant than sweet basil. Annual. Characteristics: Organic Annual plants Plants grow to 20 inches tall Lime scent and flavor 250 seeds Instructions - Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Direct Seed: 1/8" Deep Germination: 5-30 Days Thin: 4-6" Apart Light: Full Sun Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

The Seed Savers Exchange -
<meta charset="utf-8">
(O. americanum) Zesty lime flavor and aroma. Delicious in salads, salsa, and fish and chicken dishes. Compact, mounding plants average 20" in height. More heat tolerant than sweet basil. Annual. 
Characteristics: 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Plants grow to 20 inches tall</li>
<li>Lime scent and flavor</li>
<li>250 seeds </li>
</ul>
Instructions -
<meta charset="utf-8">
Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. 
<meta charset="utf-8"><meta charset="utf-8">
Direct Seed: 1/8" Deep 
<meta charset="utf-8"><meta charset="utf-8"><meta charset="utf-8">
Germination: 5-30 Days 
<meta charset="utf-8"><meta charset="utf-8">
Thin: 4-6" Apart 
<meta charset="utf-8"><meta charset="utf-8">
Light: Full Sun
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Lime Basil Herb, Organic

Southern Exposure Seed Exchange - Has a spicy cinnamon fragrance. Use as a tea or potpourri. Or use it like sweet basil for a unique twist. Characteristics: Organic, non-GMO Tea Open-Pollinated Pkt (0.25 g, ~240 seeds) Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. Plant 1/4" deep. Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Plant Spacing: Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Row Spacing: 18" Harvest & Storage - Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. Store unwashed at room temperature to avoid browning. Do not store below 50°F. Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

Southern Exposure Seed Exchange - Has a spicy cinnamon fragrance. Use as a tea or potpourri. Or use it like sweet basil for a unique twist. 
Characteristics: 
<ul>
<li>Organic, non-GMO</li>
<li>Tea 
</li>
<li>Open-Pollinated </li>
<li>Pkt (0.25 g, ~240 seeds)</li>
</ul>
Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. <meta charset="utf-8">Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. <meta charset="utf-8">Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. 
<ul>
<li>Plant 1/4" deep. <meta charset="utf-8">Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Plant Spacing: <meta charset="utf-8">Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Row Spacing: 18" </li>
</ul>
Harvest &amp; Storage - <meta charset="utf-8">Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. <meta charset="utf-8">Store unwashed at room temperature to avoid browning. Do not store below 50°F. 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Cinnamon Basil, Organic

New to Firefly Farm!!! High Mowing Organic Seeds - This fragrant Genovese-type basil is hands down the best tasting basil we offer - ask anyone at High Mowing, but especially Sales Rep Ada's mom who can't get enough Gustoso. Bred specifically for container production, plants are high yielding and uniform, with good mildew resistance, making for reliable commercial performance. Large, spoon-shaped, dark green leaves are absolutely beautiful. From our partners at Smarties.bio. 730 seeds/gram. Genovese-type For container production Open-Pollinated Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

New to Firefly Farm!!!    High Mowing Organic Seeds - This fragrant Genovese-type basil is hands down the best tasting basil we offer - ask anyone at High Mowing, but especially Sales Rep Ada's mom who can't get enough Gustoso.
Bred specifically for container production, plants are high yielding and uniform, with good mildew resistance, making for reliable commercial performance. Large, spoon-shaped, dark green leaves are absolutely beautiful. From our partners at Smarties.bio. 730 seeds/gram.
<ul>
<li>Genovese-type</li>
<li>For container production</li>
<li>Open-Pollinated</li>
</ul>
<ul>
<li>
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
</li>
</ul>
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Gustoso Basil, Organic Options Available

🌿 Italian Large Leaf Basil (Ocimum basilicum) The Fragrant Giant of the Mediterranean Kitchen If you are looking for the ultimate pesto basil, look no further. Italian Large Leaf Basil is a celebrated heirloom prized for its massive, lush, and slightly ruffled leaves that can reach up to 4 inches in length. While it shares many characteristics with the classic Genovese variety, the Large Leaf is famously sweeter and milder, with a less "peppery" bite. Its high essential oil content and high-yielding habit make it the undisputed "King of Herbs" for the home gardener and professional chef alike. 📜 Historical Heritage & Origin While all sweet basils trace their ancient ancestry back to India and Southeast Asia, it was in the sun-drenched coastal regions of Italy where the "Large Leaf" variety was perfected. For centuries, Italian gardeners—particularly in the regions of Liguria and Campania—selected for plants that produced the largest, tenderest leaves to meet the demands of Mediterranean cuisine. Historically, this variety was bred to be more productive than its wild ancestors, ensuring that a single plant could provide enough foliage for a family's weekly supply of fresh sauces and salads. In the "Language of Flowers," basil has historically fluctuated in meaning, from a symbol of love in Italy to a sign of protection in ancient Greece. Today, it represents the heart of the "Kitchen Garden" heritage. ✨ Product Highlights Massive Yields: Features significantly larger leaves than standard Genovese, providing more "green" for your harvest. Sweet & Aromatic: Possesses a concentrated, sweet aroma with hints of clove and anise, but without the harsh pungency found in smaller-leaf varieties. The Perfect Pesto Basil: The tender, succulent leaves blend into a smoother, sweeter paste that doesn't turn bitter. Pollinator Magnet: If allowed to flower, its white blossoms are a favorite for honeybees and beneficial insects. Beautiful Aesthetics: Its bright, emerald-green, "domed" leaves create a lush, tropical look in containers or garden beds. 🛠️ Quick Growth Profile Feature Specifications Scientific Name Ocimum basilicum Plant Type Annual Herb Height 24 to 30 inches Sun Requirement Full Sun (6-8+ hours) Days to Maturity 70–80 Days Growth Habit Upright, Bushy 🌱 How to Grow Italian Large Leaf Basil 1. Sowing the Seeds (Wait for the Heat!):Basil is extremely sensitive to cold. Do not plant outdoors until the soil is warm and nighttime temperatures stay consistently above 60°F. Indoors: Start 6 weeks before the last frost. Sow 1/4 inch deep. Outdoors: Direct sow in late spring. Germination: Expect sprouts in 5–10 days. 2. The Best Spot:Basil thrives in Full Sun and rich, well-draining soil. It is a "heavy drinker"—ensure the soil stays moist but never waterlogged. 3. The Secret to Success: PinchingTo prevent your basil from becoming "leggy" and to maximize your harvest: Once the plant is 6 inches tall, pinch off the central stem just above a set of leaves. This forces the plant to branch out and become bushy. Continue to pinch off the tips every few weeks. Remove Flowers: As soon as you see a flower bud forming, pinch it off! Once the plant flowers, the leaves can become bitter and the plant will stop producing new foliage. 4. Maintenance: Spacing: Thin or transplant to 12 inches apart. Good airflow is essential to prevent fungal issues like downy mildew. Watering: Always water at the base of the plant. Wet leaves can lead to leaf spot and other diseases. 🍳 Culinary Inspiration To preserve the delicate flavor, always tear the leaves by hand rather than cutting them with a knife, and add them at the very end of the cooking process. Italian Large Leaf is the premier choice for Caprese Salad, where its large leaves are the perfect size to layer between slices of fresh mozzarella and garden-ripe tomatoes. Garden Tip: Basil is the world's best companion plant for tomatoes! Not only do they share the same growing requirements, but many gardeners swear that planting basil next to tomatoes actually improves the flavor of the fruit. 🍅🌿

<h2 id="🌿 Italian Large Leaf Basil (Ocimum basilicum)" data-line="0">🌿 Italian Large Leaf Basil (Ocimum basilicum)</h2>
The Fragrant Giant of the Mediterranean Kitchen
If you are looking for the ultimate pesto basil, look no further. Italian Large Leaf Basil is a celebrated heirloom prized for its massive, lush, and slightly ruffled leaves that can reach up to 4 inches in length. While it shares many characteristics with the classic Genovese variety, the Large Leaf is famously sweeter and milder, with a less "peppery" bite. Its high essential oil content and high-yielding habit make it the undisputed "King of Herbs" for the home gardener and professional chef alike.
<hr data-line="5">
<h3 id="📜 Historical Heritage &amp; Origin" data-line="7">📜 Historical Heritage &amp; Origin</h3>
While all sweet basils trace their ancient ancestry back to India and Southeast Asia, it was in the sun-drenched coastal regions of Italy where the "Large Leaf" variety was perfected.
For centuries, Italian gardeners—particularly in the regions of Liguria and Campania—selected for plants that produced the largest, tenderest leaves to meet the demands of Mediterranean cuisine. Historically, this variety was bred to be more productive than its wild ancestors, ensuring that a single plant could provide enough foliage for a family's weekly supply of fresh sauces and salads. In the "Language of Flowers," basil has historically fluctuated in meaning, from a symbol of love in Italy to a sign of protection in ancient Greece. Today, it represents the heart of the "Kitchen Garden" heritage.
<hr data-line="12">
<h3 id="✨ Product Highlights" data-line="14">✨ Product Highlights</h3>
<ul data-line="15">
<li data-line="15">
Massive Yields: Features significantly larger leaves than standard Genovese, providing more "green" for your harvest.</li>
<li data-line="16">
Sweet &amp; Aromatic: Possesses a concentrated, sweet aroma with hints of clove and anise, but without the harsh pungency found in smaller-leaf varieties.</li>
<li data-line="17">
The Perfect Pesto Basil: The tender, succulent leaves blend into a smoother, sweeter paste that doesn't turn bitter.</li>
<li data-line="18">
Pollinator Magnet: If allowed to flower, its white blossoms are a favorite for honeybees and beneficial insects.</li>
<li data-line="19">
Beautiful Aesthetics: Its bright, emerald-green, "domed" leaves create a lush, tropical look in containers or garden beds.</li>
</ul>
<hr data-line="21">
<h3 id="🛠️ Quick Growth Profile" data-line="23">🛠️ Quick Growth Profile</h3>
<table data-line="24">
<thead data-line="24">
<tr data-line="24">
<th>Feature</th>
<th>Specifications</th>
</tr>
</thead>
<tbody data-line="26">
<tr data-line="26">
<td>Scientific Name</td>
<td>Ocimum basilicum</td>
</tr>
<tr data-line="27">
<td>Plant Type</td>
<td>Annual Herb</td>
</tr>
<tr data-line="28">
<td>Height</td>
<td>24 to 30 inches</td>
</tr>
<tr data-line="29">
<td>Sun Requirement</td>
<td>Full Sun (6-8+ hours)</td>
</tr>
<tr data-line="30">
<td>Days to Maturity</td>
<td>70–80 Days</td>
</tr>
<tr data-line="31">
<td>Growth Habit</td>
<td>Upright, Bushy</td>
</tr>
</tbody>
</table>
<hr data-line="33">
<h3 id="🌱 How to Grow Italian Large Leaf Basil" data-line="35">🌱 How to Grow Italian Large Leaf Basil</h3>
1. Sowing the Seeds (Wait for the Heat!): Basil is extremely sensitive to cold. Do not plant outdoors until the soil is warm and nighttime temperatures stay consistently above 60°F.
<ul data-line="39">
<li data-line="39">
Indoors: Start 6 weeks before the last frost. Sow 1/4 inch deep.</li>
<li data-line="40">
Outdoors: Direct sow in late spring.</li>
<li data-line="41">
Germination: Expect sprouts in 5–10 days.</li>
</ul>
2. The Best Spot: Basil thrives in Full Sun and rich, well-draining soil. It is a "heavy drinker"—ensure the soil stays moist but never waterlogged.
3. The Secret to Success: Pinching To prevent your basil from becoming "leggy" and to maximize your harvest:
<ul data-line="48">
<li data-line="48">Once the plant is 6 inches tall, pinch off the central stem just above a set of leaves. This forces the plant to branch out and become bushy.</li>
<li data-line="49">Continue to pinch off the tips every few weeks.</li>
<li data-line="50">
Remove Flowers: As soon as you see a flower bud forming, pinch it off! Once the plant flowers, the leaves can become bitter and the plant will stop producing new foliage.</li>
</ul>
4. Maintenance:
<ul data-line="53">
<li data-line="53">
Spacing: Thin or transplant to 12 inches apart. Good airflow is essential to prevent fungal issues like downy mildew.</li>
<li data-line="54">
Watering: Always water at the base of the plant. Wet leaves can lead to leaf spot and other diseases.</li>
</ul>
<hr data-line="56">
<h3 id="🍳 Culinary Inspiration" data-line="58">🍳 Culinary Inspiration</h3>
To preserve the delicate flavor, always tear the leaves by hand rather than cutting them with a knife, and add them at the very end of the cooking process. Italian Large Leaf is the premier choice for Caprese Salad, where its large leaves are the perfect size to layer between slices of fresh mozzarella and garden-ripe tomatoes.
<blockquote data-line="61">
Garden Tip: Basil is the world's best companion plant for tomatoes! Not only do they share the same growing requirements, but many gardeners swear that planting basil next to tomatoes actually improves the flavor of the fruit. 🍅🌿
</blockquote>

Italian Flat Leaf Sweet Basil, Heirloom, Organic options available

Firefly Farm Minipack 40 Organic Seeds

Not available for 2024 but check out our other great options. The Seed Savers Exchange - This intensely flavored, aromatic basil will produce well if harvested regularly. The leaves have prominent veins and serrated edges and grow to about 15" tall. Gale Morris of Iowa donated the variety to Seed Savers Exchange in 2014. Gale received the seeds from his friend, Des Moines truck farmer Tony Scavo. Tony's parents, Nick and Patricia, brought this heirloom to the United States when they emigrated from Bari, Italy, in the early 1900s. Characteristics: Organic Intense flavor Plants will grow to 18-24 inches Sweet, fragrant leaves 250 Seeds Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow indoors 8-10 weeks before planting Germination 10-15 days Plant 12-24" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability. Lettuce leaf basil is shown in the picture

Not available for 2024 but check out our other great options. 
The Seed Savers Exchange - This intensely flavored, aromatic basil will produce well if harvested regularly. The leaves have prominent veins and serrated edges and grow to about 15" tall. Gale Morris of Iowa donated the variety to Seed Savers Exchange in 2014. Gale received the seeds from his friend, Des Moines truck farmer Tony Scavo. Tony's parents, Nick and Patricia, brought this heirloom to the United States when they emigrated from Bari, Italy, in the early 1900s.
Characteristics: 
<ul>
<li>Organic</li>
<li>Intense flavor</li>
<li>Plants will grow to 18-24 inches</li>
<li>Sweet, fragrant leaves</li>
<li>250 Seeds</li>
</ul>
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
Sow indoors 8-10 weeks before planting
Germination 10-15 days
Plant 12-24" apart
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability. Lettuce leaf basil is shown in the picture

Tony Scavo Basil, pre-1900's heirloom, Organic

The Seed Savers Exchange - A classic Genovese-type basil, with dense foliage, this herb has a slightly milder anise profile. It comes from the family of Steve Foisie and is named for his grandfather, Agostino Reghitto. Agostino emigrated from Italy to Washington State in 1902 and founded Colonial Gardens Company, which raised vegetables for the Tacoma and Olympia markets. It’s unknown if the basil came from Italy, but Steve and his sister Sue recall that their mother, Della (Agostino's daughter), grew it each year. The upright plants measure approximately 1' tall, and the leaves measure about 3-4½" long and about 1-2" wide. Characteristics: Organic Reintroduced for 2022 A more mild basil Dense foliage 250 Seeds Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

The Seed Savers Exchange - A classic Genovese-type basil, with dense foliage, this herb has a slightly milder anise profile. It comes from the family of Steve Foisie and is named for his grandfather, Agostino Reghitto. Agostino emigrated from Italy to Washington State in 1902 and founded Colonial Gardens Company, which raised vegetables for the Tacoma and Olympia markets. It’s unknown if the basil came from Italy, but Steve and his sister Sue recall that their mother, Della (Agostino's daughter), grew it each year. The upright plants measure approximately 1' tall, and the leaves measure about 3-4½" long and about 1-2" wide. 
Characteristics: 
<ul>
<li>Organic</li>
<li>Reintroduced for 2022</li>
<li>A more mild basil</li>
<li>Dense foliage</li>
<li>250 Seeds</li>
</ul>
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Agostino Reghitto Basil, Heirloom, Organic

The Living Seed Company - Purple basil exudes beautiful deep purple glossy leaves, offering Italian, Thai and Mediterranean dishes a sweet color accent. Wonderful when combined in vinegar. A gorgeous herb has a similar taste profile to its green counterpart. Can be used in any recipe calling for basil and as a stunning garnish. This traditional classic Italian annual is authentic in appearance, offering a prized, spicy flavor. The purple basil reaches modest heights of 8 – 10” but can also be used ornamentally and in arrangements. This fragrant plant offers a delicious aroma and is choice for a wide range of dishes. Excellent for pesto, marinara, in soups, stews, and even tea. Enjoy this herb raw or lightly cooked. This annual is easy to grow and is known for its vigor. The glossy basil, grows uniformly, with stunning lilac flowers that attracts bees. Organic Annual plants Plants will grow to 18" Sweet, fragrant leaves 60-80 Days 150 Seeds Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

The Living Seed Company - Purple basil exudes beautiful deep purple glossy leaves, offering Italian, Thai and Mediterranean dishes a sweet color accent.  Wonderful when combined in vinegar.
A gorgeous herb has a similar taste profile to its green counterpart.  Can be used in any recipe calling for basil and as a stunning garnish.  This traditional classic Italian annual is authentic in appearance, offering a prized, spicy flavor. The purple basil reaches modest heights of 8 – 10” but can also be used ornamentally and in arrangements.
This fragrant plant offers a delicious aroma and is choice for a wide range of dishes. Excellent for pesto, marinara, in soups, stews, and even tea. Enjoy this herb raw or lightly cooked.
This annual is easy to grow and is known for its vigor.  The glossy basil, grows uniformly, with stunning lilac flowers that attracts bees. 
<ul>
<li>Organic</li>
<li>Annual plants</li>
<li>Plants will grow to 18" </li>
<li>Sweet, fragrant leaves</li>
<li>60-80 Days</li>
<li>150 Seeds</li>
</ul>
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Red Rubin Basil, Organic

Southern Exposure Seed Exchange - This variety comes from Naples and is highly prized for its strong flavor. Giant rumpled 6 in. leaves are great for pesto, though the thick leaves are harder to dry than most. Vigorous 3 ft. plants are pest-resistant and slow to flower. Characteristics: Organic, non-GMO Open-Pollinated 3' tall plants Pkt (0.15 g, ~185seeds) Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. Plant 1/4" deep. Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Plant Spacing: Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Row Spacing: 18" Harvest & Storage - Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. Store unwashed at room temperature to avoid browning. Do not store below 50°F. Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

Southern Exposure Seed Exchange - This variety comes from Naples and is highly prized for its strong flavor. Giant rumpled 6 in. leaves are great for pesto, though the thick leaves are harder to dry than most. Vigorous 3 ft. plants are pest-resistant and slow to flower. 
Characteristics: 
<ul>
<li>Organic, non-GMO</li>
<li>Open-Pollinated </li>
<li>3' tall plants</li>
<li>Pkt (0.15 g, ~185seeds)</li>
</ul>
Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. <meta charset="utf-8">Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. <meta charset="utf-8">Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. 
<ul>
<li>Plant 1/4" deep. <meta charset="utf-8">Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Plant Spacing: <meta charset="utf-8">Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Row Spacing: 18" </li>
</ul>
Harvest &amp; Storage - <meta charset="utf-8">Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. <meta charset="utf-8">Store unwashed at room temperature to avoid browning. Do not store below 50°F. 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Bolloso Napoletano Basil, Organic

Renee's Garden Seeds - (Ocimum basilicum) Neat, compact and richly aromatic, our miniature basil is imported from Italy where you’ll see it often in window boxes and containers or edging herb beds. The charming 8 to 10 inch plants grow into rounded, umbrella shapes with tiny bright green leaves just 1/2 inch long. Snip small clusters of the deliciously scented leaves to enjoy in everyday cooking. These sweetly fragrant little basil plants hold longer than their bigger cousins and are beautifully ornamental in the garden. Characteristics: Non-GMO, and open-pollinated Small Garden, Containers Extremely uniform Pkt 600 Seeds, 1 gram Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. Plant 1/4" deep. Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Plant Spacing: Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Row Spacing: 18" Harvest & Storage - Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. Store unwashed at room temperature to avoid browning. Do not store below 50°F. Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

Renee's Garden Seeds - (Ocimum basilicum) Neat, compact and richly aromatic, our miniature basil is imported from Italy where you’ll see it often in window boxes and containers or edging herb beds. The charming 8 to 10 inch plants grow into rounded, umbrella shapes with tiny bright green leaves just 1/2 inch long. Snip small clusters of the deliciously scented leaves to enjoy in everyday cooking. These sweetly fragrant little basil plants hold longer than their bigger cousins and are beautifully ornamental in the garden.
Characteristics: 
<ul>
<li>Non-GMO, and open-pollinated </li>
<li>Small Garden, Containers</li>
<li>Extremely uniform </li>
<li>Pkt 600 Seeds, 1 gram</li>
</ul>
Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. <meta charset="utf-8">Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. <meta charset="utf-8">Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. 
<ul>
<li>Plant 1/4" deep. <meta charset="utf-8">Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Plant Spacing: <meta charset="utf-8">Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Row Spacing: 18" </li>
</ul>
Harvest &amp; Storage - <meta charset="utf-8">Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. <meta charset="utf-8">Store unwashed at room temperature to avoid browning. Do not store below 50°F. 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Window Box Mini Basil

Spicy deep purple-green leaves and purple stems. Highly desireable color and weight from succlent stems and cotyledons. "Purple Sango radish has the dark purple color that our mixes need, and thick weighty cotyledons that give us great yields," says Katherine of Moose Meadow Farm. "We plant it more than any other microgreen!" Lofty greens Unique color 3oz of Seeds Instructions - Follow Instructions on Pack - Super easy. Firefly Farm & Mercantile may substitute suppliers based on availability.

Spicy deep purple-green leaves and purple stems.
Highly desireable color and weight from succlent stems and cotyledons. "Purple Sango radish has the dark purple color that our mixes need, and thick weighty cotyledons that give us great yields," says Katherine of Moose Meadow Farm. "We plant it more than any other microgreen!"
<ul>
<li>Lofty greens</li>
<li>Unique color</li>
<li>3oz of Seeds</li>
</ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
Instructions - Follow Instructions on Pack - Super easy. 
Firefly Farm &amp; Mercantile may substitute suppliers based on availability.

Basil Microgreen Seeds, Organic

Renee's Garden - This delightful heirloom, saved for generations for its scrumptious taste and fragrance, has a robust, carefree nature in the garden and bigger leaves than any other lemon basil variety. Chop or crush the foliage and release the heady perfume of basil commingled with a warm delicious lemon accent. Add Mrs. Burns lavishly to rice dishes, poultry, fish, potatoes and vegetables, use it in dressings and marinades or enjoy its abundant leaves for refreshing lemony iced tea. Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Renee's Garden - This delightful heirloom, saved for generations for its scrumptious taste and fragrance, has a robust, carefree nature in the garden and bigger leaves than any other lemon basil variety. Chop or crush the foliage and release the heady perfume of basil commingled with a warm delicious lemon accent. Add Mrs. Burns lavishly to rice dishes, poultry, fish, potatoes and vegetables, use it in dressings and marinades or enjoy its abundant leaves for refreshing lemony iced tea.
Instructions - Sow seeds outdoors when soil is warm and temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil.
<ul>
<li>Sow 1/8" deep</li>
<li>Germination 5-30 days</li>
<li>Thin to 4-6" apart 
</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Mrs. Burns Lemon Basil, Heirloom

Musky, fragrant flowers and foliage are excellent for tea and medicinal purposes. High Mowing Organic Seeds - Also known as Holy basil or Tulsi, our strain comes from Frank Morton of Wild Garden Seed and is temperate basil that is well adapted to North America. Many medicinal properties include adaptogenic, expectorant, and anti-inflammatory qualities; also an immune stimulant. Characteristics: Organic, non-GMO, and open-pollinated Potent medicinal Tea plant Attracts pollinators Instructions - Sow seeds outdoors when soil is warm and the temperature does not drop below 65°F. Can also be started indoors 4-6 weeks before planting out. Make successive sowings for continuous summer supplies. Pinch back flower stalks as they appear to keep plants from bolting. Prefers rich well-drained soil. Sensitive to temps below 40°F Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

Sacred Basil - Tulsi, Heirloom, Organic

High Mowing Organic Seeds - Very attractive, compact plants with the strongest downy mildew resistance we've seen. This line of downy mildew-resistant basil has been trialed against market standards all across the country and has come up aces every time. In our own field trials in northern Vermont, Obsession also impressed us with high marks for plant vigor and bolt tolerance. Plants have a high leaf-to-stem ratio and average 26" in height. Suitable for field or potted plant production. We are excited to offer Obsession as an organic seed thanks to our partnership with the team at Van Drunen Farms Specialty Seeds. Characteristics: Non-GMO, and open-pollinated, seed sourced from High Mowing Organic Seeds Slow to bolt Extremely uniform Open-Pollinated 1/10th of a gram Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. Plant 1/4" deep. Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Plant Spacing: Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Row Spacing: 18" Harvest & Storage - Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. Store unwashed at room temperature to avoid browning. Do not store below 50°F. Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

High Mowing Organic Seeds - Very attractive, compact plants with the strongest downy mildew resistance we've seen.
This line of downy mildew-resistant basil has been trialed against market standards all across the country and has come up aces every time. In our own field trials in northern Vermont, Obsession also impressed us with high marks for plant vigor and bolt tolerance. Plants have a high leaf-to-stem ratio and average 26" in height. Suitable for field or potted plant production. We are excited to offer Obsession as an organic seed thanks to our partnership with the team at Van Drunen Farms Specialty Seeds.
Characteristics: 
<ul>
<li>Non-GMO, and open-pollinated, seed sourced from High Mowing Organic Seeds</li>
<li>Slow to bolt </li>
<li>Extremely uniform </li>
<li>Open-Pollinated </li>
<li>1/10th of a gram</li>
</ul>
Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. 
 
Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. 
 
Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. 
<ul>
<ul>
<li>Plant 1/4" deep. </li>
</ul>
</ul>
 
<ul>
<ul>
<li>Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Plant Spacing: </li>
</ul>
</ul>
 
<ul>
<li>Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Row Spacing: 18" </li>
</ul>
Harvest &amp; Storage - 
 
Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. 
 
Store unwashed at room temperature to avoid browning. Do not store below 50°F. 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Rutgers Obsession DMR Basil

High Mowing Organic Seeds - Very attractive, compact plants with the strong downy mildew resistance. Rutgers University helped to improve this variety and this variety is protected by a utility patent. Characteristics: Organic, non-GMO, and open-pollinated Slow to bolt Extremely uniform Open-Pollinated 1/10th of a gram Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. Plant 1/4" deep. Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Plant Spacing: Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. Row Spacing: 18" Harvest & Storage - Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. Store unwashed at room temperature to avoid browning. Do not store below 50°F. Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

High Mowing Organic Seeds - Very attractive, compact plants with the strong downy mildew resistance.
Rutgers University helped to improve this variety and this variety is protected by a utility patent. 
Characteristics: 
<ul>
<li>Organic, non-GMO, and open-pollinated </li>
<li>Slow to bolt </li>
<li>Extremely uniform </li>
<li>Open-Pollinated </li>
<li>1/10th of a gram</li>
</ul>
Instructions - Basil is a tender annual that prefers warm weather and rich soil. It is a popular culinary herb, cut flower, and can be used as a medicinal herb to calm the stomach. 
<meta charset="utf-8">
Basil needs well-drained but moist soil that is highly fertile. It is not drought tolerant, so even moisture levels are important for healthy growth. 
<meta charset="utf-8">
Start transplants indoors 6 weeks prior to planting out, or direct seed mid-spring through late summer. Basil is very sensitive to cold; use a row cover to extend the season. Pinch buds to encourage branching and leaf production. 
<ul>
<ul>
<li>Plant 1/4" deep. </li>
</ul>
</ul>
<meta charset="utf-8">
<ul>
<ul>
<li>Transplanting is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Plant Spacing: </li>
</ul>
</ul>
<meta charset="utf-8">
<ul>
<li>Transplanting at 4-8" is recommended; if direct seeding, sow 2-3 seeds per inch and thin to 4-8" apart. </li>
<li>Row Spacing: 18" </li>
</ul>
Harvest &amp; Storage - 
<meta charset="utf-8">
Harvest can begin once plants have become established, by pinching or cutting branches but leaving the plant to continue to produce leaves. A harvest of the full plant should be completed just before the plant starts to flower (flavor is significantly impacted once flowering occurs). Cut the entire plant 4-6" above the ground to promote a second growth. 
<meta charset="utf-8">
Store unwashed at room temperature to avoid browning. Do not store below 50°F. 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Rutgers Devotion DMR Basil, Organic Options Available

High Mowing Organic Seed Packets 1/10th gram

Firefly Farm Packets 60 seeds (1/10th g)

Intense dark purple-red color with mild and aromatic basil flavor - a favorite in our trials! An improved strain of Rubin with very uniform germination and stand, no green off-types and stronger, more upright stems. Tall lavender flower spikes are lovely in bouquets and should be pinched for better leaf production. Compact, upright habit Edible and ornamental Open-Pollinated Harvest in 45-60 days Instructions -Annual. Sow 1/8" deep Germination 5-30 days Thin to 4-6" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Intense dark purple-red color with mild and aromatic basil flavor - a favorite in our trials!
An improved strain of Rubin with very uniform germination and stand, no green off-types and stronger, more upright stems. Tall lavender flower spikes are lovely in bouquets and should be pinched for better leaf production. 
<ul>
<li>Compact, upright habit</li>
<li>Edible and ornamental</li>
<li>Open-Pollinated</li>
<li>Harvest in 45-60 days</li>
</ul>
<ul></ul>
Instructions -Annual.
Sow 1/8" deep
Germination 5-30 days
Thin to 4-6" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Rosie Basil, Organic

Basil

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Our mailing address is Firefly Farm &amp; Mercantile 27960 Market Rd, Cashtonm WI 54619 and our phone number is 608-632-5914

CONTACT INFORMATION

Privacy policy
<ol>
<li>Introduction.</li>
<ol>
<li>Web Site Owner.&nbsp;Firefly Farm &amp; Mercantile (referred to herein as either “Company,” “we,” “us,” or “our”) is the owner of this website (the “Site”). We can be contacted by mail at Firefly Farm &amp; Mercantile, LLC, 27960 Market Rd, Cashton, WI 54619 or by e-mail at&nbsp;<a href="mailto:andre@fireflyfarmandmercantile.com">andre@fireflyfarmandmercantile.com</a>. This online privacy notice discloses the Company’s information practices for this Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the information is shared.</li>
<li>Web Site Visits.&nbsp;In general, you can visit on the Site without revealing any personal information. We may keep track of the domains from which people visit us, in which case we would analyze the data gathered from the site visits for trends and statistics, and then we would discard the gathered data.</li>
<li>Web Site Transactions.&nbsp;At times, the Company will need personal information regarding a customer or a prospect. For example, to process an order or provide a subscription, we may need to know a customer's name, mailing address, e-mail address and credit card details. It is our intent to inform you now before we collect personal information, such as user's name and/or address on the Internet. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.</li>
</ol>
<li>Personal Information That May Be Collected.</li>
<ol>
<li>Identifying Information.&nbsp;In order to make a purchase, the Company will request a user to provide certain personal identifying information, which may include: name, postal address, e-mail address, telephone number, facsimile number, method of payment, and, if applicable, credit card number. We may request additional information necessary to establish and maintain customer's account.</li>
<li>Service Quality Monitoring.&nbsp;Some transactions on the Site may require a customer to telephone the Company, or the Company to call the customer. We will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is our practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.</li>
<li>Information from Children.&nbsp;The Company does not sell products or services for purchase by children, and will not collect or post information from a child under the age of 18 without the involvement of a parent or guardian. The Company does not use personally identifying information collected from children for marketing or promotional purposes, and does not disclose such information to any third party for any purpose whatsoever.</li>
<li>Lost or Stolen Information.&nbsp;If a customer's password is lost or stolen, the customer should promptly notify the Company in order to enable us to cancel the lost or stolen information and to update its records with a changed password. We do not have access for credit cards used for transactions as they are on a secured platform hosted by Shopify.</li>
<li>Chat Rooms, Forums and Bulletin Boards.&nbsp;If customer participates in a Company chat room, discussion forum, or posts messages to a Company bulletin board, customer should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside the Company, who have access to that chat room, forum or bulletin board. Some individual Company chat rooms, forums or bulletin boards have additional rules and conditions regarding participation. Also, participant's expressed opinion is his or her own and should not be considered as reflecting the opinion of the Company.</li>
<li>Links to Other Websites.&nbsp;Our Site may contain links to other web sites. We are not responsible for the privacy practices or the content of those other websites.</li>
</ol>
<li>Uses Made of the Information.</li>
<ol>
<li>Limited Uses Identified.&nbsp;Without customer's prior consent, the Company will not use your personal identifiable information for any purpose other than that for which it is submitted. We use personal identifiable information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. We also process billing and business requests related to Site participation.</li>
<li>Marketing Uses.&nbsp;Unless customer marks an "x" on the opt-out option box herein provided, the Company reserves the right to provide customer via email with information about the Site, our products and services, and related information in which customer has indicated an interest. Through our agents we will market to current and potential customers through Google, Facebook, Instagram, and Email.</li>
<li>Stored Information Uses.&nbsp;The Company stores and retains the information provided by customers. This information is used to compile a customer’s purchase history in order to enable us to recommend products, services, or special offers that would be of interest to a customer. Stored information is also used by us and/or our agents: to support customer interaction with the Site; to deliver customer purchases; and/or to contact customer again about our other services and products.</li>
<li>Online Advertising.&nbsp;Some companies that help the Company deliver interactive on-line advertising, such as banner ads, may collect and use information about our customers to help us better understand the types of advertising or promotions that are most appealing to our customers. After it is collected the information is aggregated so it is not identifiable to a specific individual.</li>
</ol>
<li>Disclosure of the Information.</li>
<ol>
<li>Within Corporate Organization.&nbsp;The Company works with other companies, including manufacturers and shippers from around the world. We may share your personal information within our corporate organization and with our manufacturers and shippers, and may transfer the information to countries in the world where we conduct business. Some countries may provide less legal protection for customer personal information. In such countries we will still handle customer personal information in the manner describe herein.</li>
<li>Mergers and Acquisitions.&nbsp;Circumstances may arise where for business reasons, we decide to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is our practice to seek appropriate protection for information in these types of transactions.</li>
<li>Agents.&nbsp;The Company employs or engages other companies and individuals to perform business functions on our behalf. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services.</li>
<li>Affiliated Businesses.&nbsp;The Company works closely with affiliated businesses operating web site stores, providing services or selling products on each other's websites. These businesses identify themselves to customers. Customer information related to a transaction with an affiliated business is shared with that affiliated business.</li>
<li>Marketing Analysis by Third Parties.&nbsp;The Company reserves the right to disclose to third parties personal information about customers for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer.</li>
<li>Disclosure to Governmental Authorities.&nbsp;Under certain circumstances, personal information may be subject to disclosure pursuant to a judicial or other government subpoenas, warrants or orders.</li>
</ol>
<li>Use of Computer Tracking Technologies.</li>
<ol>
<li>No Tracking of Personal Information.&nbsp;The Site is not set up to track, collect or distribute personal information not entered by visitors. Through the Site access logs we do collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying Site usage data, such as the number of hits and visits to our Site. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.</li>
<li>Use of Cookies.&nbsp;The Company, or its third party vendors, collects non-identifiable and personal information through the use of various technologies, including "cookies". A cookie is an alphanumeric identifier that a website can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by the Company or its third party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, some websites may not then work properly.</li>
<li>Use of Web Technologies.&nbsp;The Company may also use web beacons or other&nbsp;&nbsp;technologies to better tailor the Site to provide better customer service. If these beacons or technologies are in use, when a visitor accesses these pages of the Site, a non-identifiable notice of that visit is generated which may be processed by Company or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer's visits to these pages, customer can set its browser to turn off cookies; however, web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.</li>
<li>Collection of Non-Identifiable Information.&nbsp;The Company may collect non-identifiable information from user visits to the Site in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on the Site; website and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data." We or our contractors may use this data to analyze trends and statistics.</li>
<li>Collection of Personal Information.&nbsp;The Company collects personal identifying information from customer during a transaction. We may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help us understand trends and patterns. This information is not reviewed at an individual level.</li>
</ol>
<li>Information Security.</li>
<ol>
<li>No Liability for Acts of Third Parties.&nbsp;&nbsp;The Company will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, we shall not be liable for unauthorized disclosure of personal information due to no fault of the Company including, but not limited to, errors in transmission and unauthorized acts of our employees, independent contractors or other third parties.</li>
</ol>
<li>Privacy Policy Changes and Opt-Out Rights.</li>
<ol>
<li>Changes to Privacy Policy.&nbsp;This privacy notice was last updated on the date set forth at the end of the policy. The Company reserves the right to change or update our privacy policy statement at any time by posting the modified policy. Any such modifications shall be effective immediately. You can view the most recent version of these terms at any time at Fireflyfarmandmercantile.com. Each use by you shall constitute and be deemed your unconditional acceptance of this Agreement, unless you have clicked the “x” on the opt-out option box herein.</li>
<li>Opt-Out Right.&nbsp;Customer and/or prospective customer has the right at any time to cease permitting personal information to be collected, used or disclosed by the Company and/or by any third parties with whom we have shared and/or transferred such personal information. Right of cancellation may be exercised by contacting us via e-mail, telephone or certified mail. After processing the cancellation, we will delete customer or prospective customer's personal information from its data base.</li>
</ol>
<li>Access Rights to Data.</li>
<ol>
<li>Information Maintained by Us.&nbsp;Upon customer's request, the Company will provide a reasonable description of customer's personally identifiable information that we maintain in our data bank. The Company can be contacted by e-mail at&nbsp;andre@fireflyfarmandmercantile.com or 27960 Market Rd, Cashton, WI 54619.</li>
<li>Corrections and Changes to Personal Information.&nbsp;Help us to keep customer personal information accurate. If customer's personal information changes, or if customer notes an error upon review of customer information that we have on file, please promptly e-mail us at&nbsp;[Email address]&nbsp;and provide the new or correct information.</li>
</ol>
<li>Accountability.</li>
<ol>
<li>Questions, Problems and Complaints.&nbsp;If you have a question about this policy statement, or a complaint about the Company’s compliance with this privacy policy, you may contact us by e-mail&nbsp;andre@fireflyfarmandmercantile.com</li>
<li>Terms of Use.&nbsp;If customer chooses make a purchase of goods or services from the Company via the Site, customer's action is hereby deemed acceptance of the Company’s practices described in this policy statement. Any dispute over privacy between customer and the Company is subject to the provisions of this notice and to our Website Terms of Use and our Terms and Conditions of Online Sales each of which is hereby incorporated herein and which can be found on our home page at&nbsp;Fireflyfarmandmercantile.com.&nbsp;</li>
</ol>
</ol>
&nbsp;

PRIVACY POLICY

If for any reason you are not happy with a purchase, please email us at andre@fireflyfarmandmercantile.com so we can assist.&nbsp; We do provide refunds up to 10 days of you receiving merchandise. We may ask for the product to be returned to be eligible for a refund. We do not do refunds for shipping unless it is something we feel we could have done better. Carriers often don’t deliver based on their own timelines but you can always pick up at our garden shop too. Unlike most online garden online retailers we have a business location too, so come in out and visit our farm.

REFUND POLICY

Shipping Policy: 
Seasonal Availability: We typically have more than one season of products available to order.&nbsp; We separate these at time of fulfillment. Shipping is typically collected for the shipment leaving the soonest and for pre-ordered items, we will send you a shipping invoice to pay before your merchandise arrives.&nbsp;
Pre-calculated weights:
Sometimes the products purchased may weigh more or less than the calculated shipping rate. We try our best to determine the weights based on current and past inventory.&nbsp; We do provide refunds proactively and will communicate accordingly.&nbsp;
We try our best to offer the right services for you at checkout. If we see an opportunity for a more desirable service we will reach out to you. Please ensure we have a good contact number or email&nbsp; so we can do so.&nbsp;
United States Postal Service and UPS services go out Monday through Friday. This allows us to ensure we provide a quality product at a reasonable rate. Any delivery times are just estimates from the carrier once they receive the package. We cannot change this due to Shopify’s policy. I would if I could as it can lead to some confusion.
We are a small garden shop and have very little pull with any carrier (and seriously who really does with USPS or any other). For the most part UPS timelines have been the most consistent. But there are not delivery dates but days your package will be in transit once we drop it off. In average we take 1-4 business days to fulfill orders and then the carrier’s approximate shipping times are added to that.&nbsp;

SHIPPING POLICY

We accept various forms for payment. Currently we accept Visa, Mastercard, Discover, and American Express as well as Google Pay and Shop Pay.
We strive to deliver on what we say we are going to do. Pre-orders are orders that are being taken without inventory on hand. The advantage is you get a great price, but sometimes crops just don't yield what is expected. We will use many different suppliers to fulfill your orders as best as possible. We won't substitute without your permission so please make sure you leave your best contact information so we can reach out to you. On occasion if unable to reach you, we will simply send the substitute product but you are welcome to call us once receiving it and letting us know you’d like a refund on it.

Basil

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