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Fennel - Firefly Farms & Mercantile

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Renee's Garden - Handsome, ornamental plants with 4-5 foot feathery plumes of filigreed blue-green, copper-tipped leaves and lacy, golden flower umbels. A stunning addition to flower beds and a major nectar and pollen host for many butterflies (especially Swallowtails) and beneficial insect species. The aromatic, sweetly anise-scented leaves are delicious in salads and make a lovely, soothing tea. The pretty flowers are lovely in bouquets; their edible golden pollen is a gourmet seasoning that upscale chefs love to use. Characteristics: Heirloom Selective Butterfly favorites Pollinators & Beneficials Perennial: USDA zone 5-9 Instructions - To plant directly in the garden, In spring when the danger of hard frost is past, sow seeds 1 inch apart in finely worked, well-drained, fertile soil in full sun. Cover 1/2 inch deep, firm soil, and keep the seedbed moist. Germination takes 2 to 3 weeks. After seedlings are well established, carefully thin or transplant them 1 1/2 feet apart to allow plants room to mature. To start early indoors, Sow thinly in a container of seed starting mix, 4 to 6 weeks before the last expected frost. Keep warm and evenly moist, and provide a good light source. When seedlings are 3 to 4 inches tall, acclimate gradually to outdoor conditions before carefully transplanting as above. Plant in very well-drained soil. Seedlings grow slowly at first; watch out for them closely as their bronze color makes them easy to weed out by accident. The branching feathery fronds crowned by intricate yellow flowers provide valuable nectar and pollen to a wide range of butterflies, ladybugs, lacewings, and other beneficial insects. Colorful blue-green, and copper-bronze foliage is a beautiful contrast with the green foliage and bright colors of summer annuals. Plant in March-June Full Sun Plant 1/2" deep Space 1" apart 14-21 days to germinate Mature height: 4-5 feet Firefly Farm & Mercantile may substitute suppliers due to availability.

Renee's Garden - <meta charset="utf-8">Handsome, ornamental plants with 4-5 foot feathery plumes of filigreed blue-green, copper-tipped leaves and lacy, golden flower umbels. A stunning addition to flower beds and a major nectar and pollen host for many butterflies (especially Swallowtails) and beneficial insect species. The aromatic, sweetly anise-scented leaves are delicious in salads and make a lovely, soothing tea. The pretty flowers are lovely in bouquets; their edible golden pollen is a gourmet seasoning that upscale chefs love to use. 
 Characteristics: 
<ul>
<li>Heirloom Selective </li>
<li>Butterfly favorites </li>
<li>Pollinators &amp; Beneficials </li>
<li>Perennial: USDA zone 5-9  
</li>
</ul>
Instructions - To plant directly in the garden, <meta charset="utf-8">In spring when the danger of hard frost is past, sow seeds 1 inch apart in finely worked, well-drained, fertile soil in full sun. Cover 1/2 inch deep, firm soil, and keep the seedbed moist. Germination takes 2 to 3 weeks. After seedlings are well established, carefully thin or transplant them 1 1/2 feet apart to allow plants room to mature. 
 To start early indoors, <meta charset="utf-8">Sow thinly in a container of seed starting mix, 4 to 6 weeks before the last expected frost. Keep warm and evenly moist, and provide a good light source. When seedlings are 3 to 4 inches tall, acclimate gradually to outdoor conditions before carefully transplanting as above. 
Plant in very well-drained soil. Seedlings grow slowly at first; watch out for them closely as their bronze color makes them easy to weed out by accident.
The branching feathery fronds crowned by intricate yellow flowers provide valuable nectar and pollen to a wide range of butterflies, ladybugs, lacewings, and other beneficial insects. Colorful blue-green, and copper-bronze foliage is a beautiful contrast with the green foliage and bright colors of summer annuals. 
<ul>
<li>Plant in March-June  
</li>
<li>Full Sun </li>
<li>Plant 1/2" deep  
</li>
<li>Space 1" apart </li>
<li>14-21 days to germinate  
</li>
<li>Mature height: 4-5 feet </li>
</ul>
Firefly Farm &amp; Mercantile may substitute suppliers due to availability.

Swallowtail Fennel

Default Title

We have a variety of seed companies for this one as we love it and seed companies tend to rotate in and out each year. Vigorous plants were a hit in High Mowing trials, producing huge juicy bulbs. High Mowing Organic Seeds - Very large, uniform bulbs with slightly flattened shape Bulbing-types produce large sweet bulbs. Finale stores well, keeping good quality and maintaining a crisp, juicy texture and pleasant flavor. Excellent bolt resistance. Characteristics: Organic, non-GMO, and open-pollinated Bolt-resistant 4" bulbs 80 days 1/32 oz approx. Instructions - Fennel needs deep, well-drained, moderately fertile soil with a pH from 6.1-8.0. It has a very deep taproot. Plant 1/4-1/2" deep Direct seed at 2" and thin to 6-8" Plant 18" rows apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

We have a variety of seed companies for this one as we love it and seed companies tend to rotate in and out each year. 
Vigorous plants were a hit in High Mowing trials, producing huge juicy bulbs.
High Mowing Organic Seeds - Very large, uniform bulbs with slightly flattened shape Bulbing-types produce large sweet bulbs. Finale stores well, keeping good quality and maintaining a crisp, juicy texture and pleasant flavor. Excellent bolt resistance. 
Characteristics: 
<ul>
<li>Organic, non-GMO, and open-pollinated </li>
<li>Bolt-resistant  
</li>
<li>4" bulbs</li>
<li>80 days </li>
<li>1/32 oz approx. </li>
</ul>
Instructions - <meta charset="utf-8">Fennel needs deep, well-drained, moderately fertile soil with a pH from 6.1-8.0. It has a very deep taproot.
Plant 1/4-1/2" deep 
Direct seed at 2" and thin to 6-8"
Plant 18" rows apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Finale Fennel, Organic Available

Seedsavers Exchange 150 Organic Seeds

High Mowing Organic Seeds 1/32oz (100 Seeds)

Firefly Farm Minipack 50 Seeds

🌿 Bronze Fennel (Foeniculum vulgare 'Purpureum') The Smoky "Designer's Herb" for Foodies & Butterflies Elevate your garden with the dramatic, airy elegance of Bronze Fennel. Far more than just a culinary herb, this stunning perennial is a favorite among landscape designers for its tall, feathery fronds of deep smoky-purple and copper. With its sweet, anise-like fragrance and shimmering metallic foliage, Bronze Fennel serves as a breathtaking "living screen" in the garden and a gourmet staple in the kitchen. 📜 Historical Heritage & Folklore Fennel is one of the world's oldest cultivated plants, with deep roots in Ancient Mediterranean civilizations. The Greeks called it marathos, and the famous site of the Battle of Marathon actually means "a place with fennel." Historically, Roman soldiers consumed fennel to build strength and courage, while Roman women ate it to suppress hunger and maintain their figure. During the Middle Ages, fennel was hung over doorways on Midsummer’s Eve to ward off evil spirits. The "Bronze" variety is a sought-after ornamental selection of the common green fennel, specifically refined for its rich color. It became a darling of English "cottage gardens" in the 19th century and remains a centerpiece of modern "New Perennial" planting styles today. ✨ Product Highlights Stunning Ornamental Foliage: Soft, fine-textured plumes of dark bronze that turn to a dusty green-gold as the plant matures. A "Nursery" for Butterflies: One of the primary host plants for Black Swallowtail butterflies. If you plant it, you will see their beautiful striped caterpillars! Gourmet Flavor: Every part of the plant is edible! Use the feathery leaves for a sweet licorice zing in salads and fish dishes, or harvest the yellow flower umbels for the world's most aromatic pollen. Tall & Majestic: Reaches heights of 5 to 6 feet, providing incredible vertical interest and texture at the back of the border. Perennial Reliability: A hardy plant that returns year after year, often becoming a permanent, beloved fixture of the garden. 🛠️ Quick Growth Profile Feature Specifications Plant Type Hardy Perennial (Zones 5–9) Height 4 to 6 feet Sun Requirement Full Sun (6-8+ hours) Days to Maturity 65 Days (Leaves) / 100+ Days (Seeds) Growth Habit Tall, Upright, Feathery Wildlife Value High (Butterfly Host & Bee Magnet) 🌱 How to Grow Bronze Fennel 1. Sowing the Seeds:Fennel has a long taproot and does not like being moved. Direct sowing into the garden is highly recommended. When: Sow in early spring as soon as the soil can be worked. Depth: Sow seeds 1/4 inch deep. Spacing: Thin seedlings to 12–18 inches apart. 2. The Best Spot:Bronze Fennel thrives in full sun and well-drained soil. It is remarkably drought-tolerant once established. Note on Location: Because it grows so tall, plant it at the back of your garden beds where it won't shade out smaller plants. 3. Maintenance: Watering: Water regularly until established; after that, it can handle dry spells with ease. Pruning: If you want to keep the foliage looking fresh and "bronze," cut the flower heads off before they go to seed. Self-Sowing: Bronze Fennel is a prolific self-seeder. If you don't want "volunteer" fennel popping up next year, deadhead the yellow flowers before they turn brown. 4. Harvesting: Leaves: Snip the feathery fronds as needed once the plant is at least 12 inches tall. Seeds: If you want the seeds, let the flower heads dry on the plant until they turn brown, then shake them into a paper bag. 🥗 Culinary & Design Tip In the kitchen, Bronze Fennel pairs beautifully with grilled fish, citrus salads, and roasted carrots. In the garden, its dark, smoky texture looks breathtaking when planted next to silver-leaved plants like Dusty Miller or bright, hot-colored flowers like Orange Zinnias. Garden Warning: Keep Fennel away from Dill and Coriander to prevent cross-pollination, and avoid planting it near tomatoes or beans, as Fennel can occasionally stunt their growth! 🦋🌿

<h2 data-line="0" id="🌿 Bronze Fennel (Foeniculum vulgare 'Purpureum')">🌿 Bronze Fennel (Foeniculum vulgare 'Purpureum')</h2>
The Smoky "Designer's Herb" for Foodies &amp; Butterflies
Elevate your garden with the dramatic, airy elegance of Bronze Fennel. Far more than just a culinary herb, this stunning perennial is a favorite among landscape designers for its tall, feathery fronds of deep smoky-purple and copper. With its sweet, anise-like fragrance and shimmering metallic foliage, Bronze Fennel serves as a breathtaking "living screen" in the garden and a gourmet staple in the kitchen.
<hr data-line="5">
<h3 data-line="7" id="📜 Historical Heritage &amp; Folklore">📜 Historical Heritage &amp; Folklore</h3>
Fennel is one of the world's oldest cultivated plants, with deep roots in Ancient Mediterranean civilizations. The Greeks called it marathos, and the famous site of the Battle of Marathon actually means "a place with fennel."
Historically, Roman soldiers consumed fennel to build strength and courage, while Roman women ate it to suppress hunger and maintain their figure. During the Middle Ages, fennel was hung over doorways on Midsummer’s Eve to ward off evil spirits. The "Bronze" variety is a sought-after ornamental selection of the common green fennel, specifically refined for its rich color. It became a darling of English "cottage gardens" in the 19th century and remains a centerpiece of modern "New Perennial" planting styles today.
<hr data-line="12">
<h3 data-line="14" id="✨ Product Highlights">✨ Product Highlights</h3>
<ul data-line="15">
<li data-line="15">
Stunning Ornamental Foliage: Soft, fine-textured plumes of dark bronze that turn to a dusty green-gold as the plant matures.</li>
<li data-line="16">
A "Nursery" for Butterflies: One of the primary host plants for Black Swallowtail butterflies. If you plant it, you will see their beautiful striped caterpillars!</li>
<li data-line="17">
Gourmet Flavor: Every part of the plant is edible! Use the feathery leaves for a sweet licorice zing in salads and fish dishes, or harvest the yellow flower umbels for the world's most aromatic pollen.</li>
<li data-line="18">
Tall &amp; Majestic: Reaches heights of 5 to 6 feet, providing incredible vertical interest and texture at the back of the border.</li>
<li data-line="19">
Perennial Reliability: A hardy plant that returns year after year, often becoming a permanent, beloved fixture of the garden.</li>
</ul>
<hr data-line="21">
<h3 data-line="23" id="🛠️ Quick Growth Profile">🛠️ Quick Growth Profile</h3>
<table data-line="24">
<thead data-line="24">
<tr data-line="24">
<th>Feature</th>
<th>Specifications</th>
</tr>
</thead>
<tbody data-line="26">
<tr data-line="26">
<td>Plant Type</td>
<td>Hardy Perennial (Zones 5–9)</td>
</tr>
<tr data-line="27">
<td>Height</td>
<td>4 to 6 feet</td>
</tr>
<tr data-line="28">
<td>Sun Requirement</td>
<td>Full Sun (6-8+ hours)</td>
</tr>
<tr data-line="29">
<td>Days to Maturity</td>
<td>65 Days (Leaves) / 100+ Days (Seeds)</td>
</tr>
<tr data-line="30">
<td>Growth Habit</td>
<td>Tall, Upright, Feathery</td>
</tr>
<tr data-line="31">
<td>Wildlife Value</td>
<td>High (Butterfly Host &amp; Bee Magnet)</td>
</tr>
</tbody>
</table>
<hr data-line="33">
<h3 data-line="35" id="🌱 How to Grow Bronze Fennel">🌱 How to Grow Bronze Fennel</h3>
1. Sowing the Seeds: Fennel has a long taproot and does not like being moved. Direct sowing into the garden is highly recommended.
<ul data-line="39">
<li data-line="39">
When: Sow in early spring as soon as the soil can be worked.</li>
<li data-line="40">
Depth: Sow seeds 1/4 inch deep.</li>
<li data-line="41">
Spacing: Thin seedlings to 12–18 inches apart.</li>
</ul>
2. The Best Spot: Bronze Fennel thrives in full sun and well-drained soil. It is remarkably drought-tolerant once established.
<ul data-line="45">
<li data-line="45">
Note on Location: Because it grows so tall, plant it at the back of your garden beds where it won't shade out smaller plants.</li>
</ul>
3. Maintenance:
<ul data-line="48">
<li data-line="48">
Watering: Water regularly until established; after that, it can handle dry spells with ease.</li>
<li data-line="49">
Pruning: If you want to keep the foliage looking fresh and "bronze," cut the flower heads off before they go to seed.</li>
<li data-line="50">
Self-Sowing: Bronze Fennel is a prolific self-seeder. If you don't want "volunteer" fennel popping up next year, deadhead the yellow flowers before they turn brown.</li>
</ul>
4. Harvesting:
<ul data-line="53">
<li data-line="53">
Leaves: Snip the feathery fronds as needed once the plant is at least 12 inches tall.</li>
<li data-line="54">
Seeds: If you want the seeds, let the flower heads dry on the plant until they turn brown, then shake them into a paper bag.</li>
</ul>
<hr data-line="56">
<h3 data-line="58" id="🥗 Culinary &amp; Design Tip">🥗 Culinary &amp; Design Tip</h3>
In the kitchen, Bronze Fennel pairs beautifully with grilled fish, citrus salads, and roasted carrots. In the garden, its dark, smoky texture looks breathtaking when planted next to silver-leaved plants like Dusty Miller or bright, hot-colored flowers like Orange Zinnias.
<blockquote data-line="61">
Garden Warning: Keep Fennel away from Dill and Coriander to prevent cross-pollination, and avoid planting it near tomatoes or beans, as Fennel can occasionally stunt their growth! 🦋🌿
</blockquote>

Bronze Fennel, Ancient Food and Medicine, Organic Options Available

Firefly Farm 125 Seeds

Firefly Farm 125 Organic Seeds

Renee's Garden - Italian heirloom grows easily and reliably produces plump green oval bulbs with feathery tops. The crispy, sweet anise flesh is perfect for versatile salads, dips, or to roast, sauté or grill. Characteristics: Organic Heirloom Pastel-green oval bulbs Versatile juicy-crisp flesh Feathery tops Instructions - In early spring when the danger of hard frost is over, sow seeds in well-worked, fertile soil in full sun. Space seeds 4 inches apart in rows 12 inches apart and covers seed 1/2 inch deep. Carefully thin when seedlings are large enough to handle to stand 10 to 12 inches apart so bulbs have room to grow and mature. Or start seeds indoors in a container of seed starting mix. Keep moist and provide a strong light source until seedlings are 3 or 4 inches tall and ready to transplant as above. For tender, best-quality bulbs, fennel needs rich soil and cool growing weather, so sow seeds as early as the ground can be worked and again in midsummer for fall harvesting. Be sure seedlings are thinned or transplanted 10 to 12 inches apart. Keep plants evenly moist throughout the growing season – mulching is a good strategy. Fennel is a heavy feeder, so fertilize every 2 to 3 weeks with a high nitrogen fertilizer such as fish emulsion. When bulbs are full and plump, cut them off at the soil level. Trim the feathery leaves down to the solid base. Cold Winters: May Mild Winters: March-April / July-August Full sun Sow Seeds: 4" apart, 1/2" deep Days to Germinate: 14-21 days Days to Harvest: 90 Firefly Farm & Mercantile may substitute suppliers due to availability.

Renee's Garden - <meta charset="utf-8">Italian heirloom grows easily and reliably produces plump green oval bulbs with feathery tops. The crispy, sweet anise flesh is perfect for versatile salads, dips, or to roast, sauté or grill. 
Characteristics: 
<ul>
<li>Organic</li>
<li>Heirloom </li>
<li>Pastel-green oval bulbs  
</li>
<li>Versatile juicy-crisp flesh </li>
<li>Feathery tops </li>
</ul>
Instructions - <meta charset="utf-8">In early spring when the danger of hard frost is over, sow seeds in well-worked, fertile soil in full sun. Space seeds 4 inches apart in rows 12 inches apart and covers seed 1/2 inch deep. Carefully thin when seedlings are large enough to handle to stand 10 to 12 inches apart so bulbs have room to grow and mature. Or start seeds indoors in a container of seed starting mix. Keep moist and provide a strong light source until seedlings are 3 or 4 inches tall and ready to transplant as above. <meta charset="utf-8">For tender, best-quality bulbs, fennel needs rich soil and cool growing weather, so sow seeds as early as the ground can be worked and again in midsummer for fall harvesting. Be sure seedlings are thinned or transplanted 10 to 12 inches apart. Keep plants evenly moist throughout the growing season – mulching is a good strategy. Fennel is a heavy feeder, so fertilize every 2 to 3 weeks with a high nitrogen fertilizer such as fish emulsion. <meta charset="utf-8">When bulbs are full and plump, cut them off at the soil level. Trim the feathery leaves down to the solid base. 
<ul>
<li>Cold Winters: May  
</li>
<li>Mild Winters: March-April / July-August </li>
<li>Full sun </li>
<li>Sow Seeds: 4" apart, 1/2" deep </li>
<li>Days to Germinate: 14-21 days </li>
<li>Days to Harvest: 90</li>
</ul>
Firefly Farm &amp; Mercantile may substitute suppliers due to availability.

Romanesco Bulbing Fennel, Heirloom, Organic

Florence Fennel is well loved in the fennel world. It has large bulbs, fronds are beautiful and able to be used as well. The flavor it that of licorice and anise. In Italy it is called finnocchio and sometimes it is referred to that on menus across America. We have various seed companies throughout the year but always organic. Organic, Open-Pollinated and Non-GMO Plants grow to 3 feet tall Large, bulb-like growth at the base of the stem 250 Seeds Instructions - Sow seeds indoors ¼" deep. Transplant outdoors after the danger of frost has passed. Harvest before plant blooms to keep the bulb from becoming tough. Prefers well-drained rich soil. Sow indoors 4-6 weeks ahead of time Germination 10-15 days Plant 10-12" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

Florence Fennel is well loved in the fennel world. It has large bulbs, fronds are beautiful and able to be used as well. The flavor it that of licorice and anise. In Italy it is called finnocchio and sometimes it is referred to that on menus across America. We have various seed companies throughout the year but always organic. 
<ul>
<li>Organic, Open-Pollinated and Non-GMO 
</li>
<li>Plants grow to 3 feet tall</li>
<li>Large, bulb-like growth at the base of the stem</li>
<li>250 Seeds</li>
</ul>
Instructions - Sow seeds indoors ¼" deep. Transplant outdoors after the danger of frost has passed. Harvest before plant blooms to keep the bulb from becoming tough. Prefers well-drained rich soil.
<ul>
<li>Sow indoors 4-6 weeks ahead of time</li>
<li>Germination 10-15 days</li>
<li>Plant 10-12" apart</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Florence Fennel, Organic

Seedsavers Exchange

Southern Exposure Seed Exchange

Renee's Garden - Striking 4 to 5-foot plumes of filigreed coppery leaves and lacy golden flower umbels that ripen mellow anise-flavored seeds. Smokey Bronze Fennel makes a stunning addition to flower or herb beds and is a major nectar & pollen host for many butterflies and beneficial insect species. Season seafood, salads, or cooked vegetables with feathery copper-bronze leaves. Tea made from aromatic leaves or sweet seeds soothes upset stomachs and calms the nerves. Characteristics: Heirloom Butterfly Favorites Pollinators & Beneficials Coppery-bronze fennel Aromatic anise scent and flavor Instructions - In spring when the danger of hard frost is past, sow seeds 1 inch apart in finely worked, well-drained, fertile soil in full sun. Cover 1/2 inch deep, firm soil, and keep the seedbed moist. Germination takes 2 to 3 weeks. After seedlings are well established, carefully thin or transplant 1 foot apart to allow plants room to mature. Sow thinly in a container of seed starting mix, 4 to 6 weeks before the last expected frost. Keep warm and evenly moist, and provide a good light source. When seedlings are 3 to 4 inches tall, acclimate gradually to outdoor conditions before carefully transplanting as above. Growing Notes: Plant in very well-drained soil and keep a close eye on young seedlings, which grow slowly at first – their unusual bronze color can make them easy to weed out by accident! A prime butterfly plant, the copper-bronze fronds of Smokey Bronze fennel send up tall branching stalks crowned by intricate yellow flowers that provide valuable nectar and pollen to ladybugs, lacewings, and other beneficial insects. Bronze fennel’s deep-colored foliage provides a beautiful contrast to the green foliage and bright hot colors of summer annuals like cosmos, zinnias, and sunflowers. Plant in March-June Full Sun Plant 1/2" deep Space 1" apart 14-21 days to germinate Mature Height: 4-5 feet Firefly Farm & Mercantile may substitute suppliers due to availability.

Renee's Garden - <meta charset="utf-8">Striking 4 to 5-foot plumes of filigreed coppery leaves and lacy golden flower umbels that ripen mellow anise-flavored seeds. Smokey Bronze Fennel makes a stunning addition to flower or herb beds and is a major nectar &amp; pollen host for many butterflies and beneficial insect species. Season seafood, salads, or cooked vegetables with feathery copper-bronze leaves. Tea made from aromatic leaves or sweet seeds soothes upset stomachs and calms the nerves. 
 Characteristics: 
<li>Heirloom  
</li>
<li>Butterfly Favorites </li>
<li>Pollinators &amp; Beneficials </li>
<li>Coppery-bronze fennel </li>
<li>Aromatic anise scent and flavor </li>
 
Instructions - <meta charset="utf-8">In spring when the danger of hard frost is past, sow seeds 1 inch apart in finely worked, well-drained, fertile soil in full sun. Cover 1/2 inch deep, firm soil, and keep the seedbed moist. Germination takes 2 to 3 weeks. After seedlings are well established, carefully thin or transplant 1 foot apart to allow plants room to mature. <meta charset="utf-8">Sow thinly in a container of seed starting mix, 4 to 6 weeks before the last expected frost. Keep warm and evenly moist, and provide a good light source. When seedlings are 3 to 4 inches tall, acclimate gradually to outdoor conditions before carefully transplanting as above. 
Growing Notes: Plant in very well-drained soil and keep a close eye on young seedlings, which grow slowly at first – their unusual bronze color can make them easy to weed out by accident! A prime butterfly plant, the copper-bronze fronds of Smokey Bronze fennel send up tall branching stalks crowned by intricate yellow flowers that provide valuable nectar and pollen to ladybugs, lacewings, and other beneficial insects. Bronze fennel’s deep-colored foliage provides a beautiful contrast to the green foliage and bright hot colors of summer annuals like cosmos, zinnias, and sunflowers.
<ul>
<li>Plant in March-June  
</li>
<li>Full Sun </li>
<li>Plant 1/2" deep </li>
<li>Space 1" apart  
</li>
<li>14-21 days to germinate </li>
<li>Mature Height: 4-5 feet  
</li>
</ul>
Firefly Farm &amp; Mercantile may substitute suppliers due to availability.

Smokey Bronze Fennel

Fennel

Wrap the items in a beautiful gift wrap for maximum surprise!

Gift Wrap

Our mailing address is Firefly Farm &amp; Mercantile 27960 Market Rd, Cashtonm WI 54619 and our phone number is 608-632-5914

CONTACT INFORMATION

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<ol>
<li>Introduction.</li>
<ol>
<li>Web Site Owner.&nbsp;Firefly Farm &amp; Mercantile (referred to herein as either “Company,” “we,” “us,” or “our”) is the owner of this website (the “Site”). We can be contacted by mail at Firefly Farm &amp; Mercantile, LLC, 27960 Market Rd, Cashton, WI 54619 or by e-mail at&nbsp;<a href="mailto:andre@fireflyfarmandmercantile.com">andre@fireflyfarmandmercantile.com</a>. This online privacy notice discloses the Company’s information practices for this Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the information is shared.</li>
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<li>Web Site Transactions.&nbsp;At times, the Company will need personal information regarding a customer or a prospect. For example, to process an order or provide a subscription, we may need to know a customer's name, mailing address, e-mail address and credit card details. It is our intent to inform you now before we collect personal information, such as user's name and/or address on the Internet. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.</li>
</ol>
<li>Personal Information That May Be Collected.</li>
<ol>
<li>Identifying Information.&nbsp;In order to make a purchase, the Company will request a user to provide certain personal identifying information, which may include: name, postal address, e-mail address, telephone number, facsimile number, method of payment, and, if applicable, credit card number. We may request additional information necessary to establish and maintain customer's account.</li>
<li>Service Quality Monitoring.&nbsp;Some transactions on the Site may require a customer to telephone the Company, or the Company to call the customer. We will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is our practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.</li>
<li>Information from Children.&nbsp;The Company does not sell products or services for purchase by children, and will not collect or post information from a child under the age of 18 without the involvement of a parent or guardian. The Company does not use personally identifying information collected from children for marketing or promotional purposes, and does not disclose such information to any third party for any purpose whatsoever.</li>
<li>Lost or Stolen Information.&nbsp;If a customer's password is lost or stolen, the customer should promptly notify the Company in order to enable us to cancel the lost or stolen information and to update its records with a changed password. We do not have access for credit cards used for transactions as they are on a secured platform hosted by Shopify.</li>
<li>Chat Rooms, Forums and Bulletin Boards.&nbsp;If customer participates in a Company chat room, discussion forum, or posts messages to a Company bulletin board, customer should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside the Company, who have access to that chat room, forum or bulletin board. Some individual Company chat rooms, forums or bulletin boards have additional rules and conditions regarding participation. Also, participant's expressed opinion is his or her own and should not be considered as reflecting the opinion of the Company.</li>
<li>Links to Other Websites.&nbsp;Our Site may contain links to other web sites. We are not responsible for the privacy practices or the content of those other websites.</li>
</ol>
<li>Uses Made of the Information.</li>
<ol>
<li>Limited Uses Identified.&nbsp;Without customer's prior consent, the Company will not use your personal identifiable information for any purpose other than that for which it is submitted. We use personal identifiable information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. We also process billing and business requests related to Site participation.</li>
<li>Marketing Uses.&nbsp;Unless customer marks an "x" on the opt-out option box herein provided, the Company reserves the right to provide customer via email with information about the Site, our products and services, and related information in which customer has indicated an interest. Through our agents we will market to current and potential customers through Google, Facebook, Instagram, and Email.</li>
<li>Stored Information Uses.&nbsp;The Company stores and retains the information provided by customers. This information is used to compile a customer’s purchase history in order to enable us to recommend products, services, or special offers that would be of interest to a customer. Stored information is also used by us and/or our agents: to support customer interaction with the Site; to deliver customer purchases; and/or to contact customer again about our other services and products.</li>
<li>Online Advertising.&nbsp;Some companies that help the Company deliver interactive on-line advertising, such as banner ads, may collect and use information about our customers to help us better understand the types of advertising or promotions that are most appealing to our customers. After it is collected the information is aggregated so it is not identifiable to a specific individual.</li>
</ol>
<li>Disclosure of the Information.</li>
<ol>
<li>Within Corporate Organization.&nbsp;The Company works with other companies, including manufacturers and shippers from around the world. We may share your personal information within our corporate organization and with our manufacturers and shippers, and may transfer the information to countries in the world where we conduct business. Some countries may provide less legal protection for customer personal information. In such countries we will still handle customer personal information in the manner describe herein.</li>
<li>Mergers and Acquisitions.&nbsp;Circumstances may arise where for business reasons, we decide to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is our practice to seek appropriate protection for information in these types of transactions.</li>
<li>Agents.&nbsp;The Company employs or engages other companies and individuals to perform business functions on our behalf. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services.</li>
<li>Affiliated Businesses.&nbsp;The Company works closely with affiliated businesses operating web site stores, providing services or selling products on each other's websites. These businesses identify themselves to customers. Customer information related to a transaction with an affiliated business is shared with that affiliated business.</li>
<li>Marketing Analysis by Third Parties.&nbsp;The Company reserves the right to disclose to third parties personal information about customers for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer.</li>
<li>Disclosure to Governmental Authorities.&nbsp;Under certain circumstances, personal information may be subject to disclosure pursuant to a judicial or other government subpoenas, warrants or orders.</li>
</ol>
<li>Use of Computer Tracking Technologies.</li>
<ol>
<li>No Tracking of Personal Information.&nbsp;The Site is not set up to track, collect or distribute personal information not entered by visitors. Through the Site access logs we do collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying Site usage data, such as the number of hits and visits to our Site. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.</li>
<li>Use of Cookies.&nbsp;The Company, or its third party vendors, collects non-identifiable and personal information through the use of various technologies, including "cookies". A cookie is an alphanumeric identifier that a website can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by the Company or its third party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, some websites may not then work properly.</li>
<li>Use of Web Technologies.&nbsp;The Company may also use web beacons or other&nbsp;&nbsp;technologies to better tailor the Site to provide better customer service. If these beacons or technologies are in use, when a visitor accesses these pages of the Site, a non-identifiable notice of that visit is generated which may be processed by Company or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer's visits to these pages, customer can set its browser to turn off cookies; however, web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.</li>
<li>Collection of Non-Identifiable Information.&nbsp;The Company may collect non-identifiable information from user visits to the Site in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on the Site; website and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data." We or our contractors may use this data to analyze trends and statistics.</li>
<li>Collection of Personal Information.&nbsp;The Company collects personal identifying information from customer during a transaction. We may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help us understand trends and patterns. This information is not reviewed at an individual level.</li>
</ol>
<li>Information Security.</li>
<ol>
<li>No Liability for Acts of Third Parties.&nbsp;&nbsp;The Company will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, we shall not be liable for unauthorized disclosure of personal information due to no fault of the Company including, but not limited to, errors in transmission and unauthorized acts of our employees, independent contractors or other third parties.</li>
</ol>
<li>Privacy Policy Changes and Opt-Out Rights.</li>
<ol>
<li>Changes to Privacy Policy.&nbsp;This privacy notice was last updated on the date set forth at the end of the policy. The Company reserves the right to change or update our privacy policy statement at any time by posting the modified policy. Any such modifications shall be effective immediately. You can view the most recent version of these terms at any time at Fireflyfarmandmercantile.com. Each use by you shall constitute and be deemed your unconditional acceptance of this Agreement, unless you have clicked the “x” on the opt-out option box herein.</li>
<li>Opt-Out Right.&nbsp;Customer and/or prospective customer has the right at any time to cease permitting personal information to be collected, used or disclosed by the Company and/or by any third parties with whom we have shared and/or transferred such personal information. Right of cancellation may be exercised by contacting us via e-mail, telephone or certified mail. After processing the cancellation, we will delete customer or prospective customer's personal information from its data base.</li>
</ol>
<li>Access Rights to Data.</li>
<ol>
<li>Information Maintained by Us.&nbsp;Upon customer's request, the Company will provide a reasonable description of customer's personally identifiable information that we maintain in our data bank. The Company can be contacted by e-mail at&nbsp;andre@fireflyfarmandmercantile.com or 27960 Market Rd, Cashton, WI 54619.</li>
<li>Corrections and Changes to Personal Information.&nbsp;Help us to keep customer personal information accurate. If customer's personal information changes, or if customer notes an error upon review of customer information that we have on file, please promptly e-mail us at&nbsp;[Email address]&nbsp;and provide the new or correct information.</li>
</ol>
<li>Accountability.</li>
<ol>
<li>Questions, Problems and Complaints.&nbsp;If you have a question about this policy statement, or a complaint about the Company’s compliance with this privacy policy, you may contact us by e-mail&nbsp;andre@fireflyfarmandmercantile.com</li>
<li>Terms of Use.&nbsp;If customer chooses make a purchase of goods or services from the Company via the Site, customer's action is hereby deemed acceptance of the Company’s practices described in this policy statement. Any dispute over privacy between customer and the Company is subject to the provisions of this notice and to our Website Terms of Use and our Terms and Conditions of Online Sales each of which is hereby incorporated herein and which can be found on our home page at&nbsp;Fireflyfarmandmercantile.com.&nbsp;</li>
</ol>
</ol>
&nbsp;

PRIVACY POLICY

If for any reason you are not happy with a purchase, please email us at andre@fireflyfarmandmercantile.com so we can assist.&nbsp; We do provide refunds up to 10 days of you receiving merchandise. We may ask for the product to be returned to be eligible for a refund. We do not do refunds for shipping unless it is something we feel we could have done better. Carriers often don’t deliver based on their own timelines but you can always pick up at our garden shop too. Unlike most online garden retailers we have a business location too, so come in out and visit our farm.

REFUND POLICY

Sometimes the products purchased may weigh more or less than the calculated shipping rate. We try our best to determine the weights based on current and past inventory.&nbsp; We do provide refunds proactively and will communicate accordingly. And in some instances we may need to contact you for additional payment if the shipping warrants it.&nbsp;
We try our best to offer the right services for you at checkout. If we see an opportunity for a more desirable service we will reach out to you. Please ensure we have a good contact number or email&nbsp; so we can do so.&nbsp;
United States Postal Service and UPS services go out Monday through Friday. This allows us to ensure we provide a quality product at a reasonable rate. Any delivery times are just estimates from the carrier once they receive the package. We cannot change this due to Shopify’s policy. I would if I could as it can lead to some confusion. We are a small garden shop and have very little pull with any carrier (and seriously who really does with USPS or any other). For the most part UPS timelines have been the most consistent. But there are not delivery dates but days your package will be in transit once we drop it off. In average we take 1-4 business days to fulfill orders and then the carrier’s approximate shipping times are added to that.&nbsp;

SHIPPING POLICY

We accept various forms for payment. Currently we accept Visa, Mastercard, Discover, and American Express as well as Google Pay and Shop Pay.
We strive to deliver on what we say we are going to do. Pre-orders are orders that are being taken without inventory on hand. The advantage is you get a great price, but sometimes crops just don't yield what is expected. We will use many different suppliers to fulfill your orders as best as possible. We won't substitute without your permission so please make sure you leave your best contact information so we can reach out to you. On occasion if unable to reach you, we will simply send the substitute product but you are welcome to call us once receiving it and letting us know you’d like a refund on it.

TERMS OF SERVICE

Firefly Farms & Mercantile

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Fennel

Connect with us on IG @firefly.farm.and.mercantile