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Purple Coneflower - The purple mid summer blooms never seem to end. This is a priairie plant that is probably the most widely known since it is used in many types of garden applications. It attracts butterflies, birds and insects that are all part of a healthy ecosystem. Will tolerate clay soils. Plants reach 3-4' tall. Perennial. Hardy to zone 4. Botanical Name: Echinacea purpurea Characteristics: Perennial and hardy to zone 4 One of the very best for attracting butterflies and birds Plants grow to 3-4 feet tall Heavy yields of purple-magenta flowers from July through September Tolerates clay soils 250 Seeds per packet Instructions - Sow seeds outdoors just before last frost. Can also be started indoors and set out as small plants. Seeds can be soaked in warm water for 24 hours before planting. Prefers full sun to partial shade and well-drained rich soil. Purple Coneflower does not like to be transplanted as it develops a taproot that allows it to be very drought tolerant. Alternatively Start Indoors - 8-10 weeks before the last frost. Sow 1/2" deep Germination 10-20days Thin 18-24" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Purple Coneflower - The purple mid summer blooms never seem to end. This is a priairie plant that is probably the most widely known since it is used in many types of garden applications. It attracts butterflies, birds and insects that are all part of a healthy ecosystem. Will tolerate clay soils. Plants reach 3-4' tall. Perennial. Hardy to zone 4.
Botanical Name: Echinacea purpurea
Characteristics: 
<ul>
<li>Perennial and hardy to zone 4</li>
<li>One of the very best for attracting butterflies and birds</li>
<li>Plants grow to 3-4 feet tall</li>
<li>Heavy yields of purple-magenta flowers from July through September</li>
<li>Tolerates clay soils</li>
<li>250 Seeds per packet </li>
</ul>
Instructions - Sow seeds outdoors just before last frost. Can also be started indoors and set out as small plants. Seeds can be soaked in warm water for 24 hours before planting. Prefers full sun to partial shade and well-drained rich soil. Purple Coneflower does not like to be transplanted as it develops a taproot that allows it to be very drought tolerant. 
Alternatively
<ul>
<li>Start Indoors - 8-10 weeks before the last frost.</li>
<li>Sow 1/2" deep</li>
<li>Germination 10-20days</li>
<li>Thin 18-24" apart</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Purple Coneflower - Prairie Native

250 Seeds Per Packet

1 oz

1 lb

Firefly Farm & Mercantile's Firmament is a friendly companion in the garden as it helps to revitalize old and dry soils. It provides cover to young perennials. Once the perennials establish themselves, this flower often dies back. It is also known as Chinese Forget-Me-Not or Hound’s Tongue. Hounds tongue can be known by two plants. This variety is not the restricted variety. It was introduced in America by Ernst Benary and received an AAS in 1939. Hardy annual, 14-16" tall. (Cynoglossum amabile). This flower is a good alternative to those looking for the more invasise Forget-Me-Not that is restricted in many states. Hardy annual plants grow to 14-16 inches Small, star-shaped blue flowers A good cut flower Great for ornamental plantings Instructions: We prefer to direct sow this seed but when planted indoors sow at 1/4" deep. Transplant outdoors in late spring after the danger of frost has passed. Can also be directly sown outdoors several weeks before the last frost. Plants self-seed readily. Start Indoors: 6-8 weeks before the last frost Germination: 5-10 Days Plant Outdoors: 10-12” Apart Light: Sun/Partial Shade Firefly Farm & Mercantile may substitute suppliers based on availability

Firmament (Chinese Forget-Me-Not) Flower, 1939 Heirloom

2.5g or ~500 Seeds per Packet

1 oz or ~5000 Seeds per Packet

Narrow-leaf Coneflower - This coneflower is a powerhouse herb and flower used by Native Americans. Of all the echinaceas, this one was used the most extensively and had the most northern of ranges extending into the Dakotas and throughout most of the Midwest and Central Plains. They all love well drained soil but Narrow-leaf Coneflower is probably the variety that thrives in drier conditions. It is beloved by beneficials and this variety is used most medicinally. Will tolerate clay soils. Plants reach 3-4' tall. Perennial. Hardy to zone 4. It is also known as Blacksamson echinacea as well. It is a host plant for the Ottoe's Skipper which is a threatened speccies. Botanical Name: Echinacea angustifolia Characteristics: Perennial and hardy to zone 4 One of the very best for attracting butterflies and birds Plants grow to 3-4 feet tall Light purple flowers with very narrow petals. Tolerates clay soils 1/4 gram or ~50 Seeds per packet Instructions - Narrowleaf Coneflower requires cold and moist stratification for a really good germination rate. Simply sow the seeds 2-3 months before the last frost or you can mimic the stratification process but sowing the seeds in soil or sand, water and cover to prevent the media from drying out. It requires 3 months in the cold. Once sprouts start to grow you can then transplant outside if the harsh frosts are gone or in larger pots. Alternatively Start Indoors - 8-10 weeks before the last frost. Sow 1/2" deep Germination 10-20days Thin 18-24" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Narrow-leaf Coneflower - This coneflower is a powerhouse herb and flower used by Native Americans. Of all the echinaceas, this one was used the most extensively and had the most northern of ranges extending into the Dakotas and throughout most of the Midwest and Central Plains. They all love well drained soil but Narrow-leaf Coneflower is probably the variety that thrives in drier conditions.  It is beloved by beneficials and this variety is used most medicinally. Will tolerate clay soils. Plants reach 3-4' tall. Perennial. Hardy to zone 4. It is also known as Blacksamson echinacea as well. It is a host plant for the Ottoe's Skipper which is a threatened speccies. 
Botanical Name: Echinacea angustifolia 
Characteristics: 
<ul>
<li>Perennial and hardy to zone 4</li>
<li>One of the very best for attracting butterflies and birds</li>
<li>Plants grow to 3-4 feet tall</li>
<li>Light purple flowers with very narrow petals. 
</li>
<li>Tolerates clay soils</li>
<li>1/4 gram or ~50 Seeds per packet </li>
</ul>
Instructions - Narrowleaf Coneflower requires cold and moist stratification for a really good germination rate. Simply sow the seeds 2-3 months before the last frost or you can mimic the stratification process but sowing the seeds in soil or sand, water and cover to prevent the media from drying out.  It requires 3 months in the cold. Once sprouts start to grow you can then transplant outside if the harsh frosts are gone or in larger pots. 
Alternatively
<ul>
<li>Start Indoors - 8-10 weeks before the last frost.</li>
<li>Sow 1/2" deep</li>
<li>Germination 10-20days</li>
<li>Thin 18-24" apart</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Narrow-leaf Coneflower - Prairie Native, Echinacea angustifolia

Packet - 1/4 gram or ~50 seeds

1/4 oz or ~1600 Seeds

The Seed Savers Exchange - Popular cottage garden flower from England. A great choice for mixing into borders, for naturalizing, or for mass planting. This is a superior strain with large, spotted, white and pink flowers borne on 5-6' tall stems. Although frequently visited by hummingbird moths, the plants, seeds, and foliage of this variety are all poisonous—please use caution. Biennial. Organic Biennial plants grow to 5-6 feet tall Bell-shaped white and pink blossoms attract pollinators and birds 250 Seeds Instructions - Sow seeds indoors just beneath the surface of the soil. Transplant outdoors 2-3 weeks before the last frost. Prefers rich, moist, cool soil. May require staking. Alternatively, it can be planted outside right around the last frost to early summer. The plant simply needs time to develop a solid root structure before the winter to be able to bloom the following year. Start indoors 8-10 weeks before last frost Germination 14-21 days Plant 6-9" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

The Seed Savers Exchange - Popular cottage garden flower from England. A great choice for mixing into borders, for naturalizing, or for mass planting. This is a superior strain with large, spotted, white and pink flowers borne on 5-6' tall stems. Although frequently visited by hummingbird moths, the plants, seeds, and foliage of this variety are all poisonous—please use caution. Biennial.
<ul>
<li>Organic</li>
<li>Biennial plants grow to 5-6 feet tall</li>
<li>Bell-shaped white and pink blossoms attract pollinators and birds</li>
<li>250 Seeds 
</li>
</ul>
Instructions - Sow seeds indoors just beneath the surface of the soil. Transplant outdoors 2-3 weeks before the last frost. Prefers rich, moist, cool soil. May require staking. Alternatively, it can be planted outside right around the last frost to early summer. The plant simply needs time to develop a solid root structure before the winter to be able to bloom the following year. 
Start indoors 8-10 weeks before last frost
Germination 14-21 days
Plant 6-9" apart 
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Giant Spotted Foxglove Flower, Organic

Default Title

🕒 Four O'Clock "Formula Mix" (Mirabilis jalapa) The Fragrant "Marvel of Peru" that Keeps Time Introduce a touch of daily magic to your garden with the Four O'Clock "Formula Mix." Famous for its internal biological clock, this heirloom favorite remains closed during the bright morning hours, only to burst into bloom precisely in the late afternoon (usually around 4:00 PM). This "Formula Mix" provides a breathtaking carnival of colors, including vibrant shades of crimson, sunny yellow, pure white, and brilliant pink—often featuring unique bicolors and "splashed" petals where two colors appear on a single blossom! 📜 Historical Heritage: The Marvel of Peru Mirabilis jalapa is a storied traveler with deep roots in the Aztec Empire. Native to the tropical regions of Peru and Mexico, it was highly prized by the Aztecs for its medicinal properties and its spectacular evening fragrance. The plant was brought to Europe in 1540 and was immediately dubbed the "Marvel of Peru" because of its strange ability to produce different colored flowers on the same plant—and sometimes even different colored sectors on a single flower. Historically, it became a staple of the Victorian "Scented Garden." Gardeners would plant them near porches and parlor windows so that the sweet, citrusy-floral perfume could waft into the home as the air cooled in the evening. ✨ Product Highlights The "Timekeeper" of the Garden: Watch as the blooms unfurl like clockwork every afternoon, staying open through the night to delight evening strollers. Intense Tropical Fragrance: Produces a heavy, sweet scent that is most powerful from dusk until dawn. Unique Genetics: It is one of the few plants that can exhibit "incomplete dominance," leading to a wonderful variety of striped, flecked, and multi-colored flowers in one mix. Pollinator Nightlife: A primary nectar source for the majestic Sphinx Moth and other nocturnal pollinators. Tough & Resilient: Thrives in heat, handles poor soil with ease, and is remarkably drought-tolerant once established. 🛠️ Quick Growth Profile Feature Specifications Scientific Name Mirabilis jalapa Plant Type Tender Perennial (Grown as an Annual in North) Height 24 to 36 inches Sun Requirement Full Sun to Partial Shade Bloom Period Mid-Summer to Frost Days to Maturity 60–75 Days Growth Habit Bushy, Mounding 🌱 How to Grow Four O'Clock Formula Mix 1. Sowing the Seeds:Four O'Clock seeds are large, dark, and easy to handle, making them a great project for beginning gardeners. When: Direct sow outdoors after the last frost has passed and the soil is warm. Preparation: For faster germination, soak the hard seeds in warm water for 12–24 hours before planting. Depth: Sow seeds 1/2 inch deep. Germination: Expect sprouts in 7–14 days. 2. Choosing a Location:The best spot for Four O'Clocks is near a patio, walkway, or seating area where you can enjoy the evening fragrance. They thrive in Full Sun but actually prefer Partial Shade in very hot climates, which may even encourage the flowers to open a little earlier in the day. 3. Maintenance: Spacing: Thin seedlings to 12–24 inches apart. They grow into dense, hedge-like bushes. Watering: Water regularly until established. While they can handle drought, they will produce more flowers if the soil is kept moderately moist. Self-Sowing: Four O'Clocks are prolific self-seeders. If you don't want "volunteers" next year, simply clear away the large seeds from the ground in the fall. Overwintering: In Zones 7 and colder, the plant will die back with the frost. However, you can dig up the carrot-like tubers in the fall, store them in a cool, dry place, and replant them in the spring—just like Dahlias! ⚠️ Important Safety Note All parts of the Four O'Clock plant, including the seeds and tubers, are toxic if ingested. Please plant them out of reach of curious pets and small children. Garden Tip: Four O'Clocks are the perfect solution for that "difficult" spot in the garden that gets too much late-afternoon sun. While other plants might wilt, the Four O'Clock is just waking up! 🕒🌸

<h2 data-line="0" id="🕒 Four O'Clock &quot;Formula Mix&quot; (Mirabilis jalapa)">🕒 Four O'Clock "Formula Mix" (Mirabilis jalapa)</h2>
The Fragrant "Marvel of Peru" that Keeps Time
Introduce a touch of daily magic to your garden with the Four O'Clock "Formula Mix." Famous for its internal biological clock, this heirloom favorite remains closed during the bright morning hours, only to burst into bloom precisely in the late afternoon (usually around 4:00 PM). This "Formula Mix" provides a breathtaking carnival of colors, including vibrant shades of crimson, sunny yellow, pure white, and brilliant pink—often featuring unique bicolors and "splashed" petals where two colors appear on a single blossom!
<hr data-line="5">
<h3 data-line="7" id="📜 Historical Heritage: The Marvel of Peru">📜 Historical Heritage: The Marvel of Peru</h3>
Mirabilis jalapa is a storied traveler with deep roots in the Aztec Empire. Native to the tropical regions of Peru and Mexico, it was highly prized by the Aztecs for its medicinal properties and its spectacular evening fragrance.
The plant was brought to Europe in 1540 and was immediately dubbed the "Marvel of Peru" because of its strange ability to produce different colored flowers on the same plant—and sometimes even different colored sectors on a single flower. Historically, it became a staple of the Victorian "Scented Garden." Gardeners would plant them near porches and parlor windows so that the sweet, citrusy-floral perfume could waft into the home as the air cooled in the evening.
<hr data-line="12">
<h3 data-line="14" id="✨ Product Highlights">✨ Product Highlights</h3>
<ul data-line="15">
<li data-line="15">
The "Timekeeper" of the Garden: Watch as the blooms unfurl like clockwork every afternoon, staying open through the night to delight evening strollers.</li>
<li data-line="16">
Intense Tropical Fragrance: Produces a heavy, sweet scent that is most powerful from dusk until dawn.</li>
<li data-line="17">
Unique Genetics: It is one of the few plants that can exhibit "incomplete dominance," leading to a wonderful variety of striped, flecked, and multi-colored flowers in one mix.</li>
<li data-line="18">
Pollinator Nightlife: A primary nectar source for the majestic Sphinx Moth and other nocturnal pollinators.</li>
<li data-line="19">
Tough &amp; Resilient: Thrives in heat, handles poor soil with ease, and is remarkably drought-tolerant once established.</li>
</ul>
<hr data-line="21">
<h3 data-line="23" id="🛠️ Quick Growth Profile">🛠️ Quick Growth Profile</h3>
<table data-line="24">
<thead data-line="24">
<tr data-line="24">
<th>Feature</th>
<th>Specifications</th>
</tr>
</thead>
<tbody data-line="26">
<tr data-line="26">
<td>Scientific Name</td>
<td>Mirabilis jalapa</td>
</tr>
<tr data-line="27">
<td>Plant Type</td>
<td>Tender Perennial (Grown as an Annual in North)</td>
</tr>
<tr data-line="28">
<td>Height</td>
<td>24 to 36 inches</td>
</tr>
<tr data-line="29">
<td>Sun Requirement</td>
<td>Full Sun to Partial Shade</td>
</tr>
<tr data-line="30">
<td>Bloom Period</td>
<td>Mid-Summer to Frost</td>
</tr>
<tr data-line="31">
<td>Days to Maturity</td>
<td>60–75 Days</td>
</tr>
<tr data-line="32">
<td>Growth Habit</td>
<td>Bushy, Mounding</td>
</tr>
</tbody>
</table>
<hr data-line="34">
<h3 data-line="36" id="🌱 How to Grow Four O'Clock Formula Mix">🌱 How to Grow Four O'Clock Formula Mix</h3>
1. Sowing the Seeds: Four O'Clock seeds are large, dark, and easy to handle, making them a great project for beginning gardeners.
<ul data-line="40">
<li data-line="40">
When: Direct sow outdoors after the last frost has passed and the soil is warm.</li>
<li data-line="41">
Preparation: For faster germination, soak the hard seeds in warm water for 12–24 hours before planting.</li>
<li data-line="42">
Depth: Sow seeds 1/2 inch deep.</li>
<li data-line="43">
Germination: Expect sprouts in 7–14 days.</li>
</ul>
2. Choosing a Location: The best spot for Four O'Clocks is near a patio, walkway, or seating area where you can enjoy the evening fragrance. They thrive in Full Sun but actually prefer Partial Shade in very hot climates, which may even encourage the flowers to open a little earlier in the day.
3. Maintenance:
<ul data-line="49">
<li data-line="49">
Spacing: Thin seedlings to 12–24 inches apart. They grow into dense, hedge-like bushes.</li>
<li data-line="50">
Watering: Water regularly until established. While they can handle drought, they will produce more flowers if the soil is kept moderately moist.</li>
<li data-line="51">
Self-Sowing: Four O'Clocks are prolific self-seeders. If you don't want "volunteers" next year, simply clear away the large seeds from the ground in the fall.</li>
<li data-line="52">
Overwintering: In Zones 7 and colder, the plant will die back with the frost. However, you can dig up the carrot-like tubers in the fall, store them in a cool, dry place, and replant them in the spring—just like Dahlias!</li>
</ul>
<hr data-line="54">
<h3 data-line="56" id="⚠️ Important Safety Note">⚠️ Important Safety Note</h3>
All parts of the Four O'Clock plant, including the seeds and tubers, are toxic if ingested. Please plant them out of reach of curious pets and small children.
<blockquote data-line="59">
Garden Tip: Four O'Clocks are the perfect solution for that "difficult" spot in the garden that gets too much late-afternoon sun. While other plants might wilt, the Four O'Clock is just waking up! 🕒🌸
</blockquote>

Marvel of Peru Four O'Clocks Flower - 15th Century Heirloom

Firefly Farm 25 Seeds

Firefly Farm 250 Seeds

Renee's Garden - Four O’Clocks start flowering at midsummer, releasing a soft jasmine fragrance that floats on summer breezes. Broken Colors is a special variety of these easy-to-grow, branching flowers, whose starry 2-inch trumpet-shaped blossoms are beautifully splashed with contrasting colors. The visual effect is both arresting and lovely. Plant Four O’Clocks where you sit or walk to enjoy their delicious perfume just when other flowers begin to languish in the heat. Characteristics: Heirloom Selective Butterfly & Hummingbird favorites Pollinators & Beneficials Summer/Fall bloom Frost tender Instructions - To start outdoors, Plant in full sun in ordinary garden soil when spring weather is warm and settled and all danger of frost is past. Poke seeds into well-worked soil about 1/2 inch deep, 4 to 5 inches apart. Firm soil over seeds. Keep moist until germination in 10 to 12 days. To start early indoors, Seeds can be started indoors about 4 weeks before the last expected frost, but since Four O’Clocks grow so quickly, we advise sowing directly into the garden in all but very short summer areas. Thin or transplant seedlings 12 inches apart when they are large enough to handle so plants have ample room to grow and mature. Vigorous, free-blooming Four O’Clocks grow quickly and will effortlessly fill in borders or large open areas to bloom in the afternoons and evenings beginning in mid-summer. If possible, plant Broken Colors close to where you pass by often, so you can enjoy their delicious soft perfume that fills the air. In mild winter climates, Four O’Clocks self-sow readily, so remove the seed pods before seeds fall to the ground if you don’t want plants to spread around the garden. Plant in March-June Full Sun or light shade Plant 1/2" deep Space 4-5" apart 10-12 days to germinate Mature height: 2-3 feet Firefly Farm & Mercantile may substitute suppliers due to availability.

Renee's Garden - <meta charset="utf-8">Four O’Clocks start flowering at midsummer, releasing a soft jasmine fragrance that floats on summer breezes. Broken Colors is a special variety of these easy-to-grow, branching flowers, whose starry 2-inch trumpet-shaped blossoms are beautifully splashed with contrasting colors. The visual effect is both arresting and lovely. Plant Four O’Clocks where you sit or walk to enjoy their delicious perfume just when other flowers begin to languish in the heat.  
 Characteristics: 
<li>Heirloom Selective </li>
<li>Butterfly &amp; Hummingbird favorites </li>
<li>Pollinators &amp; Beneficials </li>
<li>Summer/Fall bloom  
</li>
<li>Frost tender </li>
 
Instructions - To start outdoors, <meta charset="utf-8">Plant in full sun in ordinary garden soil when spring weather is warm and settled and all danger of frost is past. Poke seeds into well-worked soil about 1/2 inch deep, 4 to 5 inches apart. Firm soil over seeds. Keep moist until germination in 10 to 12 days. 
To start early indoors, <meta charset="utf-8">Seeds can be started indoors about 4 weeks before the last expected frost, but since Four O’Clocks grow so quickly, we advise sowing directly into the garden in all but very short summer areas. Thin or transplant seedlings 12 inches apart when they are large enough to handle so plants have ample room to grow and mature. 
<meta charset="utf-8">Vigorous, free-blooming Four O’Clocks grow quickly and will effortlessly fill in borders or large open areas to bloom in the afternoons and evenings beginning in mid-summer. If possible, plant Broken Colors close to where you pass by often, so you can enjoy their delicious soft perfume that fills the air. In mild winter climates, Four O’Clocks self-sow readily, so remove the seed pods before seeds fall to the ground if you don’t want plants to spread around the garden. 
<ul>
<li>Plant in March-June  
</li>
<li>Full Sun or light shade </li>
<li>Plant 1/2" deep  
</li>
<li>Space 4-5" apart </li>
<li>10-12 days to germinate  
</li>
<li>Mature height: 2-3 feet </li>
</ul>
Firefly Farm &amp; Mercantile may substitute suppliers due to availability.

Broken Colors Four O'Clock

Renee's Garden - Fragrant Four O’Clocks bloom in the afternoons and early evenings at midsummer, releasing a soft jasmine fragrance that floats on summer breezes. This hard-to-find heirloom variety offers 2-inch trumpet-shaped blossoms in a shade matching the color of perfectly ripe peaches. Plant these lovely, easy-to-grow, branching flowers where you sit or walk to enjoy their delicious perfume just when other flowers begin to languish in the heat. Hummingbirds love to visit these flowers. Characteristics: Heirloom Selective Hummingbird favorites Pollinators & Beneficials Summer/Fall bloom Frost tender Instructions - To start outdoors, plant in full sun in ordinary garden soil when spring weather is warm and settled and all danger of frost is past. Poke seeds into well-worked soil about 1/2 inch deep, 4 to 5 inches apart. Firm soil over seeds. Keep moist until germination in 10 to 12 days. To start early indoors, seeds can be started indoors about 3 weeks before the last expected frost, but since Four O’Clocks grow so quickly, we advise sowing directly into the garden in all but very short summer areas. Thin seedlings to 10 inches apart when they are large enough to handle, so plants have ample room to grow and mature. Vigorous, free-blooming Four O’Clocks grow easily and quickly to fill in borders or open areas. When possible, plant them close by where you walk or sit, so you can enjoy their delicious soft perfume that wafts in the air on sultry warm summer afternoons and evenings. In Mild Climates, Four O’Clocks self-sow readily, so remove seed pods before seeds fall to the ground if you don’t want plants to spread around the garden. Plant in May-June for cold winters; April-June for mild winters Full sun Sow seeds 4-5" apart; 1/2" deep 7-10 days to germinate Mature height: 3-3.5 feet Firefly Farm & Mercantile may substitute suppliers due to availability.

Renee's Garden - <meta charset="utf-8">Fragrant Four O’Clocks bloom in the afternoons and early evenings at midsummer, releasing a soft jasmine fragrance that floats on summer breezes. This hard-to-find heirloom variety offers 2-inch trumpet-shaped blossoms in a shade matching the color of perfectly ripe peaches. Plant these lovely, easy-to-grow, branching flowers where you sit or walk to enjoy their delicious perfume just when other flowers begin to languish in the heat. Hummingbirds love to visit these flowers. 
 Characteristics: 
<ul>
<li>Heirloom Selective </li>
<li>Hummingbird favorites </li>
<li>Pollinators &amp; Beneficials </li>
<li>Summer/Fall bloom  
</li>
<li>Frost tender </li>
</ul>
Instructions - To start outdoors, plant in full sun in ordinary garden soil when spring weather is warm and settled and all danger of frost is past. Poke seeds into well-worked soil about 1/2 inch deep, 4 to 5 inches apart. Firm soil over seeds. Keep moist until germination in 10 to 12 days. 
To start early indoors, seeds can be started indoors about 3 weeks before the last expected frost, but since Four O’Clocks grow so quickly, we advise sowing directly into the garden in all but very short summer areas.
<meta charset="utf-8"><meta charset="utf-8">Thin seedlings to 10 inches apart when they are large enough to handle, so plants have ample room to grow and mature. Vigorous, free-blooming Four O’Clocks grow easily and quickly to fill in borders or open areas. When possible, plant them close by where you walk or sit, so you can enjoy their delicious soft perfume that wafts in the air on sultry warm summer afternoons and evenings. In Mild Climates, Four O’Clocks self-sow readily, so remove seed pods before seeds fall to the ground if you don’t want plants to spread around the garden. 
<ul>
<li>Plant in May-June for cold winters; April-June for mild winters  
</li>
<li>Full sun </li>
<li>Sow seeds 4-5" apart; 1/2" deep </li>
<li>7-10 days to germinate  
</li>
<li>Mature height: 3-3.5 feet </li>
</ul>
Firefly Farm &amp; Mercantile may substitute suppliers due to availability.

Peach Sunset Four O'Clock

A small herb with tiny daisy like blossoms. Annual, but if clipped back before seeding it will come back every year as a perennial, Feverfew is naturalized across many states, and can become aggressive so use caution (Chrysanthemum parthenium). Characteristics: Annual plants grow to 20 inches tall Daisy like flowers ~800 Seeds per packet, .1 grams Instructions - Plant seeds outdoors after the last frost. Will self seed profusely. Prefers average soil. Direct Seed: Sow on the ground as it needs light to germinate Germination: 14 Days Thin: 15" Apart Light: Full Sun Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

A small herb with tiny daisy like blossoms.  Annual, but if clipped back before seeding it will come back every year as a perennial, Feverfew is naturalized across many states, and can become aggressive so use caution (Chrysanthemum parthenium).
Characteristics: 
<ul>
<li>Annual plants grow to 20  inches tall</li>
<li>Daisy like flowers 
</li>
<li>~800 Seeds per packet, .1 grams</li>
</ul>
Instructions - Plant seeds outdoors after the last frost. Will self seed profusely. Prefers average soil. 
<meta charset="utf-8">Direct Seed: Sow on the ground as it needs light to germinate
<meta charset="utf-8">Germination: 14 Days
<meta charset="utf-8">Thin: 15" Apart
<meta charset="utf-8">Light: Full Sun
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

Feverfew Herb, Ancient Heirloom, Organic

Renee's Garden EXCLUSIVE - - These classic, elegant cottage garden flowers thrive happily in filtered sunlight or sun-dappled corners. Faerie Queen has multiple spires packed with thimble-shaped, elongated bells in pastel apricot with delicately speckled, creamy throats. The tall flower stalks bloom effortlessly above large, leafy bases from late spring to early summer, adding a magical fairy tale quality to the garden. Cut Faerie Queen for enchanting bouquets of graceful form and soft color. Biennial. (Digitalis purpurea) Biennial plants grow to 4-5 feet tall Bell-shaped apricot blossoms attract pollinators and birds 2000 Seeds. .3grams Instructions - Sow seeds indoors just beneath the surface of the soil. Transplant outdoors 2-3 weeks before the last frost. Prefers rich, moist, cool soil. May require staking. Alternatively, it can be planted outside right around the last frost to early summer. The plant simply needs time to develop a solid root structure before the winter to be able to bloom the following year. Start indoors 8-10 weeks before last frost Germination 14-21 days Plant 6-9" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Renee's Garden EXCLUSIVE - - These classic, elegant cottage garden flowers thrive happily in filtered sunlight or sun-dappled corners. Faerie Queen has multiple spires packed with thimble-shaped, elongated bells in pastel apricot with delicately speckled, creamy throats. The tall flower stalks bloom effortlessly above large, leafy bases from late spring to early summer, adding a magical fairy tale quality to the garden. Cut Faerie Queen for enchanting bouquets of graceful form and soft color. Biennial. (Digitalis purpurea)
<ul>
<li>Biennial plants grow to 4-5 feet tall</li>
<li>Bell-shaped apricot blossoms attract pollinators and birds</li>
<li>2000 Seeds. .3grams 
</li>
</ul>
Instructions - Sow seeds indoors just beneath the surface of the soil. Transplant outdoors 2-3 weeks before the last frost. Prefers rich, moist, cool soil. May require staking. Alternatively, it can be planted outside right around the last frost to early summer. The plant simply needs time to develop a solid root structure before the winter to be able to bloom the following year. 
<ul>
<li>Start indoors 8-10 weeks before last frost</li>
<li>Germination 14-21 days</li>
<li>Plant 6-9" apart</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Faeire Queen Apricot Foxglove Flower, Heirloom

A small herb with white double blossoms. They are 1/2” across and can look like blooms of snowlike blossoms. These are great for bouquets and fillers in arrangements. Annual, but if clipped back before seeding it will come back every year as a perennial, Feverfew is naturalized across many states, and can become aggressive so use caution (Chrysanthemum parthenium). Characteristics: Annual plants grow to 20 inches tall Daisy like flowers ~450 Seeds per packet, .07 grams Instructions - Plant seeds outdoors after the last frost. Will self seed profusely. Prefers average soil. Direct Seed: Sow on the ground as it needs light to germinate Germination: 14 Days Thin: 15" Apart Light: Full Sun Firefly Farm & Mercantile may substitute seed vendors from time to time because of the availability

A small herb with white double blossoms. They are 1/2” across and can look like blooms of snowlike blossoms. These are great for bouquets and fillers in arrangements.  
Annual, but if clipped back before seeding it will come back every year as a perennial, Feverfew is naturalized across many states, and can become aggressive so use caution (Chrysanthemum parthenium).
Characteristics: 
<ul>
<li>Annual plants grow to 20  inches tall</li>
<li>Daisy like flowers</li>
<li>~450 Seeds per packet, .07 grams</li>
</ul>
Instructions - Plant seeds outdoors after the last frost. Will self seed profusely. Prefers average soil. 
 
<ul>
<li>Direct Seed: Sow on the ground as it needs light to germinate</li>
<li>Germination: 14 Days</li>
<li>Thin: 15" Apart</li>
<li>Light: Full Sun</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of the availability

White Wonder Double Feverfew Herb, Ancient Heirloom

Pale Purple Coneflower - This is the most widespread of all the purple coneflowers with a range as far south as Georgia and Alabama, extending to the east, across the Midwest and to the Central Plains. It readily adapts to almost any soil as long as it is well drained. You can find it in clay, limerock, sand or loam. It is beloved by butterflies, birds and other pollinators. Plants reach 3-4' tall. Perennial. Hardy to zones 3-9 It is also known as Blacksamson echinacea as well. Botanical Name: Echinacea pallida Characteristics: Perennial and hardy to zone 4, most southern range of the purple coneflowers One of the very best for attracting butterflies and birds Plants grow to 2-4 feet tall Light purple flowers 1/2 gram or ~95 Seeds per packet Instructions - Pale Purple Coneflower requires cold and moist stratification for a really good germination rate. Simply sow the seeds 2-3 months before the last frost or you can mimic the stratification process but sowing the seeds in soil or sand, water and cover to prevent the media from drying out. It requires 1-2 months in the cold. Once sprouts start to grow you can then transplant outside if the harsh frosts are gone or in larger pots. Alternatively Start Indoors - 8-10 weeks before the last frost. Sow 1/2" deep Germination 10-20days Thin 18-24" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Pale Purple Coneflower - This is the most widespread of all the purple coneflowers with a range as far south as Georgia and Alabama, extending to the east, across the Midwest and to the Central Plains. It readily adapts to almost any soil as long as it is well drained. You can find it in clay, limerock, sand or loam.  It is beloved by butterflies, birds and other pollinators.  Plants reach 3-4' tall. Perennial. Hardy to zones 3-9 It is also known as Blacksamson echinacea as well. 
Botanical Name: Echinacea pallida
Characteristics: 
<ul>
<li>Perennial and hardy to zone 4, most southern range of the purple coneflowers</li>
<li>One of the very best for attracting butterflies and birds</li>
<li>Plants grow to 2-4 feet tall</li>
<li>Light purple flowers</li>
<li>1/2 gram or ~95 Seeds per packet </li>
</ul>
Instructions - Pale Purple Coneflower requires cold and moist stratification for a really good germination rate. Simply sow the seeds 2-3 months before the last frost or you can mimic the stratification process but sowing the seeds in soil or sand, water and cover to prevent the media from drying out.  It requires 1-2 months in the cold. Once sprouts start to grow you can then transplant outside if the harsh frosts are gone or in larger pots. 
Alternatively
<ul>
<li>Start Indoors - 8-10 weeks before the last frost.</li>
<li>Sow 1/2" deep</li>
<li>Germination 10-20days</li>
<li>Thin 18-24" apart</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Pale Purple Coneflower - Prairie Native, Echinacea pallida

Packet - 1/2 gram or ~95seeds

1/4 oz or ~1200 Seeds

Smooth Penstemon is a widespread native that is found in the Midwest and Eastern US. It prefers a bit more moisture than other penstemons so it is found in rain gardens, wet meadows, and other natural areas. It is at home in your garden and is a more refined native so if you are not sure about natives for their wildness, then give this one a try. It may just be what you need. It likes full sun to light shade. It is found in the central United States and can be growing USDA Climate Zones 3 to 8. Botanical Names: Penstemon digitalis Characteristics: Perennial Plants grow to 2-3.5 feet tall Full White blooms Prefers mosit and well draining dry soils, can be growin in clay if not in standing water. .25g per packet (300 seeds) Instructions - Direct sow in fall or as soon as the ground is workable. It needs cold stratification to germinate. If you miss the window from nature to do this, simply mix the seeds with moist sand, place in a bag or container, and place in the refrigerator for 45 days. Sow on top of soil as this needs light to germinate. Germination 11-22 days after cold stratifcation Thin 6-8" apart Firefly Farm & Mercantile may substitute seed vendors from time to time because of availability

Smooth Penstemon is a widespread native that is found in the Midwest and Eastern US. It prefers a bit more moisture than other penstemons so it is found in rain gardens, wet meadows, and other natural areas. It is at home in your garden and is a more refined native so if you are not sure about natives for their wildness, then give this one a try. It may just be what you need.  It likes full sun to light shade. 
It is found in the central United States and can be growing USDA Climate Zones 3 to 8.
Botanical Names: Penstemon digitalis
Characteristics: 
<ul>
<li>Perennial</li>
<li>Plants grow to 2-3.5 feet tall</li>
<li>Full White blooms 
</li>
<li>Prefers mosit and well draining dry soils, can be growin in clay if not in standing water. </li>
<li>.25g per packet (300 seeds)</li>
</ul>
Instructions - Direct sow in fall or as soon as the ground is workable. It needs cold stratification to germinate. If you miss the window from nature to do this, simply mix the seeds with moist sand, place in a bag or container, and place in the refrigerator for 45 days.  
<ul>
<li> Sow on top of soil as this needs light to germinate. </li>
<li>Germination 11-22 days after cold stratifcation</li>
<li>Thin 6-8" apart</li>
</ul>
Firefly Farm &amp; Mercantile may substitute seed vendors from time to time because of availability

Smooth Penstemon (Foxglove Beardtongue)- Mid West, Eastern US Native

The Seed Savers Exchange - Flax is the flower you’ve been missing in your garden border! ‘Linore’ reliably produces beautiful, sky-blue, pollinator-attracting flowers and delicate, airy foliage on stems that average about 2.5' tall. Developed in 1962 at the University of Oregon, this cold-tolerant variety can also be grown for linseed oil and fiber production. 100-110 days. Hardy annual plants grow to 8-12 inches Small, blue flowers Great for ornamental plantings, wildflower gardens and more Instructions: Sow seeds indoors 1/4" deep. Transplant outdoors in late spring after the danger of frost has passed. Can also be directly sown outdoors several weeks before the last frost. Plants self-seed readily. Start Indoors: 6-8 weeks before the last frost Germination: 5-10 Days Plant Outdoors: 10-12” Apart Light: Sun/Partial Shade Firefly Farm & Mercantile may substitute suppliers based on availability

Verte Mar Lettuce, organic, French Heirloom

Linore Blue Flax, 1962 Oregon origin, Flower

💠 Blue Flax (Linum perenne) The Sky-Blue Jewel of the Perennial Meadow Transform your landscape into a shimmering sea of azure with Blue Flax. This enchanting perennial is celebrated for its delicate, five-petaled blooms in a rare shade of true sky-blue. Though each individual flower lasts only a single day, the plant produces a relentless succession of buds, ensuring a spectacular display of color for weeks on end. With its slender, swaying stems and airy, fine-textured foliage, Blue Flax adds a sense of graceful movement and "wild" elegance to any garden. 📜 Historical Heritage & Origin Blue Flax (Linum perenne) is native to a broad range stretching from the Mediterranean across Europe and into Western Asia. It is a perennial cousin to the common flax (Linum usitatissimum) used for thousands of years to produce linen and linseed oil. The history of Flax is the history of civilization itself; remnants of flax fibers have been found in prehistoric dwellings dating back over 30,000 years. While its commercial cousin is an annual, Linum perenne was favored by European cottage gardeners for its "return performance." In the Language of Flowers, Flax symbolizes "I feel your kindness" and domestic industry. Historically, it was a staple of "physic gardens" and was brought to North America by early colonists, where it quickly became a favorite for its ability to thrive in the rugged soils of the New World. ✨ Product Highlights True Sky-Blue Hue: One of the few flowers in the garden that offers a pure, cool blue without hints of purple or pink. A "Living Sundial": The flowers open with the first morning light and gently drop their petals by the afternoon, only to be replaced by a fresh batch the following dawn. Exceptional Resilience: Thrives in "difficult" areas with poor, sandy, or rocky soil where other perennials might struggle. Pollinator Magnet: An essential nectar source for small native bees, honeybees, and delicate butterflies. Airy Texture: Its feathery foliage provides a soft, misty backdrop that complements bolder garden plants perfectly. 🛠️ Quick Growth Profile Feature Specifications Scientific Name Linum perenne Plant Type Hardy Perennial (Zones 4–9) Height 18 to 24 inches Sun Requirement Full Sun (6-8+ hours) Bloom Period Late Spring through Early Summer Days to Maturity 90–100 Days (Blooms second year) Water Needs Low (Once established) 🌱 How to Grow Blue Flax from Seed 1. Sowing the Seeds:Blue Flax is very easy to grow from seed and is best direct-sown into the garden. When: Sow in early spring as soon as the soil can be worked, or in the fall. Fall sowing is highly recommended as the seeds will undergo a natural "cold-stratification" during winter for better spring germination. Depth: Sow seeds 1/8 inch deep. They need just a light dusting of soil to stay in place. Germination: Expect sprouts in 15–25 days depending on the weather. 2. The Perfect Location:The most critical factor for Blue Flax is drainage. Soil: It prefers "lean" soil—sandy, gravelly, or average garden soil is fine. Avoid heavy clay or areas where water sits, as the roots can rot in soggy conditions. Sun: Needs a bright, sunny spot to ensure the flowers open fully each morning. 3. Maintenance: Spacing: Thin seedlings to 8–12 inches apart. They look best when planted in "drifts" or groups of 5 or more. Watering: Water regularly during the first season to help the root system establish. Once mature, Blue Flax is remarkably drought-tolerant. Pruning: After the first heavy flush of flowers fades in early summer, cut the plant back by half. This often encourages a second, smaller bloom in the late summer or fall. 🎨 Garden Design Tip Blue Flax is a "weaver" plant. Because of its airy habit, it looks spectacular when grown amongst other wildflowers like California Poppies or White Yarrow. The orange of the poppies and the white of the yarrow make the "sky-blue" of the flax appear even more intense. Garden Tip: Don't be alarmed when you see a carpet of blue petals on the ground by lunch time! This is the natural habit of the Flax. By the next morning, your plant will be completely covered in fresh, brand-new blossoms. 💠✨

<h2 data-line="0" id="💠 Blue Flax (Linum perenne)">💠 Blue Flax (Linum perenne)</h2>
The Sky-Blue Jewel of the Perennial Meadow
Transform your landscape into a shimmering sea of azure with Blue Flax. This enchanting perennial is celebrated for its delicate, five-petaled blooms in a rare shade of true sky-blue. Though each individual flower lasts only a single day, the plant produces a relentless succession of buds, ensuring a spectacular display of color for weeks on end. With its slender, swaying stems and airy, fine-textured foliage, Blue Flax adds a sense of graceful movement and "wild" elegance to any garden.
<hr data-line="5">
<h3 data-line="7" id="📜 Historical Heritage &amp; Origin">📜 Historical Heritage &amp; Origin</h3>
Blue Flax (Linum perenne) is native to a broad range stretching from the Mediterranean across Europe and into Western Asia. It is a perennial cousin to the common flax (Linum usitatissimum) used for thousands of years to produce linen and linseed oil.
The history of Flax is the history of civilization itself; remnants of flax fibers have been found in prehistoric dwellings dating back over 30,000 years. While its commercial cousin is an annual, Linum perenne was favored by European cottage gardeners for its "return performance." In the Language of Flowers, Flax symbolizes "I feel your kindness" and domestic industry. Historically, it was a staple of "physic gardens" and was brought to North America by early colonists, where it quickly became a favorite for its ability to thrive in the rugged soils of the New World.
<hr data-line="12">
<h3 data-line="14" id="✨ Product Highlights">✨ Product Highlights</h3>
<ul data-line="15">
<li data-line="15">
True Sky-Blue Hue: One of the few flowers in the garden that offers a pure, cool blue without hints of purple or pink.</li>
<li data-line="16">
A "Living Sundial": The flowers open with the first morning light and gently drop their petals by the afternoon, only to be replaced by a fresh batch the following dawn.</li>
<li data-line="17">
Exceptional Resilience: Thrives in "difficult" areas with poor, sandy, or rocky soil where other perennials might struggle.</li>
<li data-line="18">
Pollinator Magnet: An essential nectar source for small native bees, honeybees, and delicate butterflies.</li>
<li data-line="19">
Airy Texture: Its feathery foliage provides a soft, misty backdrop that complements bolder garden plants perfectly.</li>
</ul>
<hr data-line="21">
<h3 data-line="23" id="🛠️ Quick Growth Profile">🛠️ Quick Growth Profile</h3>
<table data-line="24">
<thead data-line="24">
<tr data-line="24">
<th>Feature</th>
<th>Specifications</th>
</tr>
</thead>
<tbody data-line="26">
<tr data-line="26">
<td>Scientific Name</td>
<td>Linum perenne</td>
</tr>
<tr data-line="27">
<td>Plant Type</td>
<td>Hardy Perennial (Zones 4–9)</td>
</tr>
<tr data-line="28">
<td>Height</td>
<td>18 to 24 inches</td>
</tr>
<tr data-line="29">
<td>Sun Requirement</td>
<td>Full Sun (6-8+ hours)</td>
</tr>
<tr data-line="30">
<td>Bloom Period</td>
<td>Late Spring through Early Summer</td>
</tr>
<tr data-line="31">
<td>Days to Maturity</td>
<td>90–100 Days (Blooms second year)</td>
</tr>
<tr data-line="32">
<td>Water Needs</td>
<td>Low (Once established)</td>
</tr>
</tbody>
</table>
<hr data-line="34">
<h3 data-line="36" id="🌱 How to Grow Blue Flax from Seed">🌱 How to Grow Blue Flax from Seed</h3>
1. Sowing the Seeds: Blue Flax is very easy to grow from seed and is best direct-sown into the garden.
<ul data-line="40">
<li data-line="40">
When: Sow in early spring as soon as the soil can be worked, or in the fall. Fall sowing is highly recommended as the seeds will undergo a natural "cold-stratification" during winter for better spring germination.</li>
<li data-line="41">
Depth: Sow seeds 1/8 inch deep. They need just a light dusting of soil to stay in place.</li>
<li data-line="42">
Germination: Expect sprouts in 15–25 days depending on the weather.</li>
</ul>
2. The Perfect Location: The most critical factor for Blue Flax is drainage.
<ul data-line="46">
<li data-line="46">
Soil: It prefers "lean" soil—sandy, gravelly, or average garden soil is fine. Avoid heavy clay or areas where water sits, as the roots can rot in soggy conditions.</li>
<li data-line="47">
Sun: Needs a bright, sunny spot to ensure the flowers open fully each morning.</li>
</ul>
3. Maintenance:
<ul data-line="50">
<li data-line="50">
Spacing: Thin seedlings to 8–12 inches apart. They look best when planted in "drifts" or groups of 5 or more.</li>
<li data-line="51">
Watering: Water regularly during the first season to help the root system establish. Once mature, Blue Flax is remarkably drought-tolerant.</li>
<li data-line="52">
Pruning: After the first heavy flush of flowers fades in early summer, cut the plant back by half. This often encourages a second, smaller bloom in the late summer or fall.</li>
</ul>
<hr data-line="54">
<h3 data-line="56" id="🎨 Garden Design Tip">🎨 Garden Design Tip</h3>
Blue Flax is a "weaver" plant. Because of its airy habit, it looks spectacular when grown amongst other wildflowers like California Poppies or White Yarrow. The orange of the poppies and the white of the yarrow make the "sky-blue" of the flax appear even more intense.
<blockquote data-line="59">
Garden Tip: Don't be alarmed when you see a carpet of blue petals on the ground by lunch time! This is the natural habit of the Flax. By the next morning, your plant will be completely covered in fresh, brand-new blossoms. 💠✨
</blockquote>

Blue Flax, Heirloom Wildflower

Firefly 1g (~600 Seeds)

Firefly 14g (~9000 Seeds)

Flower Seeds E-G

Wrap the items in a beautiful gift wrap for maximum surprise!

Gift Wrap

Our mailing address is Firefly Farm &amp; Mercantile 27960 Market Rd, Cashton, WI 54619 and our phone number is 608-632-5914
Our store is open most Saturdays or by appointment.&nbsp;

CONTACT INFORMATION

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<ol>
<li>Introduction.</li>
<ol>
<li>Web Site Owner.&nbsp;Firefly Farm &amp; Mercantile (referred to herein as either “Company,” “we,” “us,” or “our”) is the owner of this website (the “Site”). We can be contacted by mail at Firefly Farm &amp; Mercantile, LLC, 27960 Market Rd, Cashton, WI 54619 or by e-mail at&nbsp;<a href="mailto:andre@fireflyfarmandmercantile.com">andre@fireflyfarmandmercantile.com</a>. This online privacy notice discloses the Company’s information practices for this Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the information is shared.</li>
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<ol>
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<ol>
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</ol>
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<ol>
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<li>Use of Computer Tracking Technologies.</li>
<ol>
<li>No Tracking of Personal Information.&nbsp;The Site is not set up to track, collect or distribute personal information not entered by visitors. Through the Site access logs we do collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying Site usage data, such as the number of hits and visits to our Site. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.</li>
<li>Use of Cookies.&nbsp;The Company, or its third party vendors, collects non-identifiable and personal information through the use of various technologies, including "cookies". A cookie is an alphanumeric identifier that a website can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by the Company or its third party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, some websites may not then work properly.</li>
<li>Use of Web Technologies.&nbsp;The Company may also use web beacons or other&nbsp;&nbsp;technologies to better tailor the Site to provide better customer service. If these beacons or technologies are in use, when a visitor accesses these pages of the Site, a non-identifiable notice of that visit is generated which may be processed by Company or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer's visits to these pages, customer can set its browser to turn off cookies; however, web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.</li>
<li>Collection of Non-Identifiable Information.&nbsp;The Company may collect non-identifiable information from user visits to the Site in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on the Site; website and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data." We or our contractors may use this data to analyze trends and statistics.</li>
<li>Collection of Personal Information.&nbsp;The Company collects personal identifying information from customer during a transaction. We may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help us understand trends and patterns. This information is not reviewed at an individual level.</li>
</ol>
<li>Information Security.</li>
<ol>
<li>No Liability for Acts of Third Parties.&nbsp;&nbsp;The Company will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, we shall not be liable for unauthorized disclosure of personal information due to no fault of the Company including, but not limited to, errors in transmission and unauthorized acts of our employees, independent contractors or other third parties.</li>
</ol>
<li>Privacy Policy Changes and Opt-Out Rights.</li>
<ol>
<li>Changes to Privacy Policy.&nbsp;This privacy notice was last updated on the date set forth at the end of the policy. The Company reserves the right to change or update our privacy policy statement at any time by posting the modified policy. Any such modifications shall be effective immediately. You can view the most recent version of these terms at any time at Fireflyfarmandmercantile.com. Each use by you shall constitute and be deemed your unconditional acceptance of this Agreement, unless you have clicked the “x” on the opt-out option box herein.</li>
<li>Opt-Out Right.&nbsp;Customer and/or prospective customer has the right at any time to cease permitting personal information to be collected, used or disclosed by the Company and/or by any third parties with whom we have shared and/or transferred such personal information. Right of cancellation may be exercised by contacting us via e-mail, telephone or certified mail. After processing the cancellation, we will delete customer or prospective customer's personal information from its data base.</li>
</ol>
<li>Access Rights to Data.</li>
<ol>
<li>Information Maintained by Us.&nbsp;Upon customer's request, the Company will provide a reasonable description of customer's personally identifiable information that we maintain in our data bank. The Company can be contacted by e-mail at&nbsp;andre@fireflyfarmandmercantile.com or 27960 Market Rd, Cashton, WI 54619.</li>
<li>Corrections and Changes to Personal Information.&nbsp;Help us to keep customer personal information accurate. If customer's personal information changes, or if customer notes an error upon review of customer information that we have on file, please promptly e-mail us at&nbsp;[Email address]&nbsp;and provide the new or correct information.</li>
</ol>
<li>Accountability.</li>
<ol>
<li>Questions, Problems and Complaints.&nbsp;If you have a question about this policy statement, or a complaint about the Company’s compliance with this privacy policy, you may contact us by e-mail&nbsp;andre@fireflyfarmandmercantile.com</li>
<li>Terms of Use.&nbsp;If customer chooses make a purchase of goods or services from the Company via the Site, customer's action is hereby deemed acceptance of the Company’s practices described in this policy statement. Any dispute over privacy between customer and the Company is subject to the provisions of this notice and to our Website Terms of Use and our Terms and Conditions of Online Sales each of which is hereby incorporated herein and which can be found on our home page at&nbsp;Fireflyfarmandmercantile.com.&nbsp;</li>
</ol>
</ol>
&nbsp;

PRIVACY POLICY

If for any reason you are not happy with a purchase, please email us at andre@fireflyfarmandmercantile.com so we can assist.&nbsp; We do provide refunds up to 10 days of you receiving merchandise. We may ask for the product to be returned to be eligible for a refund. We do not do refunds for shipping unless it is something we feel we could have done better. Carriers often don’t deliver based on their own timelines but you can always pick up at our garden shop too. Unlike most online garden online retailers we have a business location too, so come in out and visit our farm.

REFUND POLICY

Shipping Policy: 
Seasonal Availability: We typically have more than one season of products available to order.&nbsp; We separate these at time of fulfillment. Shipping is typically collected for the shipment leaving the soonest.&nbsp; If you have a small number of seeds, we can ship that Business 1st Class for a fee under $3 but it will not have tracking. For other items ordered that will come later like pre-ordered items, we will send you a shipping invoice to pay before your merchandise arrives.&nbsp; &nbsp;You can email us at Andre@fireflyfarmandmercantile.com and we can help.&nbsp;
Pre-calculated weights:
Sometimes the products purchased may weigh more or less than the calculated shipping rate. We try our best to determine the weights based on current and past inventory.&nbsp; We do provide refunds proactively and will communicate accordingly.&nbsp;
We try our best to offer the right services for you at checkout. If we see an opportunity for a more desirable service we will reach out to you. Please ensure we have a good contact number or email&nbsp; so we can do so.&nbsp;
United States Postal Service and UPS services go out Monday through Friday. This allows us to ensure we provide a quality product at a reasonable rate. Any delivery times are just estimates from the carrier once they receive the package. We cannot change this due to Shopify’s policy. I would if I could as it can lead to some confusion.
We are a small garden shop and have very little pull with any carrier (and seriously who really does with USPS or any other). For the most part UPS timelines have been the most consistent. But there are not delivery dates but days your package will be in transit once we drop it off. In average we take 1-4 business days to fulfill orders and then the carrier’s approximate shipping times are added to that.&nbsp;

SHIPPING POLICY

We accept various forms for payment. Currently we accept Visa, Mastercard, Discover, and American Express as well as Google Pay and Shop Pay.
We strive to deliver on what we say we are going to do. Pre-orders are orders that are being taken without inventory on hand. The advantage is you get a great price, but sometimes crops just don't yield what is expected. We will use many different suppliers to fulfill your orders as best as possible. We won't substitute without your permission so please make sure you leave your best contact information so we can reach out to you. On occasion if unable to reach you, we will simply send the substitute product but you are welcome to call us once receiving it and letting us know you’d like a refund on it.